So, if you have a Registered Trademark or if you have an Amazon-branded store, then you’re going to want to participate in the Amazon Brand Registration Program. That gives you additional rights that are kind of Quasi Trademark Rights within the Amazon ecosystem.  Now, the rules about how to do an Amazon Brand Registration and how to enforce and all these little pieces, they’re actually changing literally month by month.  And so, I’m not going to go into detail here, but I do want to tell you not just a trend but something that will be true regardless of the rules that change within Amazon and that’s a Trademark that’s registered with the U.S. Trademark Office rules.  And so, when you have a Registered U.S. Trademark you get to come in to Amazon, you’re given preferential treatment when you within the Amazon ecosystem can’t kick you off of that brand name. So, if you have questions about registering your product with the Amazon Branding Program, be in touch