We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
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Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
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Trademark Enforcement: Notices and Cease and Desist So what can you do if you discover that someone is stealing your customers by using your...
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Looking to Locate Your Business in Texas? Here's Why Friendswood Is A Great Choice!
Grow Your Business in Friendswood, Texas.
Like several other towns in the Houston area, Friendswood has been designated one of the best places to live nationally. And for very good reason. A low cost of living, high household income (in excess of $100,000) and welcoming atmosphere for resident/business owners, Friendswood officials will be happy to discuss incentives and advantages of hanging your business awning on one of its downtown storefronts or office buildings.
The town is so welcoming for new businesses, it just published a New Business Guide as part of its Live Here Work Here initiative to help you get started. Sure, Friendswood is friendly, but its name is actually derived from the town settlers, the Society of Friends, a religious group more commonly known as the “Quakers”.
Should your business call you out of town, Friendswood has ready access to Houston and Galveston on Interstate 45. For traveling far and wide, William P. Hobby Airport is the hub for Southwestern Airlines, while the newer George Bush Intercontinental Airport is a hub for United Airlines. Ellington Field is a military and general aviation airport where NASA astronauts receive training and private planes can be based.
Want Help Growing Your Business? These Organizations Can Help!
Medical and Biotech: Anchor Businesses to Friendswood
For those in the medical and biotechnology fields, Friendswood advertises that it is centered in the Houston Biocorridor which is anchored in Houston and Galveston. On the Houston end, the 2-square-mile Texas Medical Center includes 54 medical institutions including 4 medical schools, employs more than 100,000 people with 20,000 physicians, researchers and other advanced degree professionals. Both the nation’s largest children’s hospital, Texas Children’s Hospital, and the largest cancer center, M.D. Anderson, are in the medical complex. In Galveston, the University of Texas Medical Branch – Galveston houses patient care, research and medical school facilities.
Friendswood Put Out a New Business Welcome Mat for You
Managerial, office, sales and professional people comprise 75% of the labor pool in Friendswood, with a healthy proportion of service and construction workers that balance out the employment mix. Friendswood invites you to get to know some of the people who have opened businesses in town, such as:
Castle BioSciences
HomeTown Bank
Magnuson Ace Hardware
Stefano’s Italian Kitchen and Pizzeria
Jacob White Construction
When you become part of the Friendswood business community, you will have ample networking and business growth opportunities through the Friendswood Chamber of Commerce, the Greater Houston Partnership, and the Galveston County Small Business Development Center to name a few of the resources available to new business owners.
Does Friendswood Have Access to World-Class Universities? You Bet!
Friendswood: Amidst a Rich Academic Environment
Academic advancement opportunities abound in the Houston metroplex. In addition to the aforementioned medical and biotech centers, the University of Houston is an established and well-regarded institution of higher education which graduates 12,500 students a year with 80% staying in the Houston area. Nearby, Rice University also is known for outstanding academics.
In particular, these programs may be of particular interest to you as an entrepreneur:
- Rice University Jones Graduate School of Business
- Rice Alliance for Technology and Entrepreneurship
Friendswood's Not a Boring Suburb! Enjoy Sports, Arts, Music, Museums and Top Healthcare Options
Things to Do In and Around Friendswood
With easy access to Houston’s cultural and entertainment riches, you, your family and your employees can enjoy the arts, music, museums and professional sports when visiting Houston’s Museum District or the Mercedes-Benz Superdome. Locally, Friendswood is an active, family community with year-‘round activities as low-key as a quiet day in the park or rallying the kids for some excitement at a holiday festival or even the Wings Over Houston annual airshow at Ellington Field. For shopping, the nearby Galleria in Houston is both the largest and most luxurious shopping center in Texas.
Should you or your employees need hospital care, Memorial Hermann Southeast is located on I-45, and excellent options mentioned earlier include the Texas Medical Center, a 2-square-mile facility with 54 medical related institutions including 21 hospitals, 4 medical schools, research and specialty care providers and the University of Texas Medical Branch in Galveston.
Thrasher Trademark Law Can Secure Your Business and Brand in Friendswood, TX
As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law and serving clients in the Houston area for nearly 20 years. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.