We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
Trademark Portfolio Management
Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
Trademark Enforcement: Notices and Cease and Desist
Trademark Enforcement: Notices and Cease and Desist So what can you do if you discover that someone is stealing your customers by using your...
Shopify Brand/ Trademark Strategy
Shopify Brand/ Trademark StrategyIf you sell on Shopify, you must have a Shopify Brand Strategy, and the Shopify Brand Strategy is all about the...
Q&A
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Looking to Locate Your Business in Texas? Here's Why Helotes Is A Great Choice!
Find Business Success in Helotes, Texas
When you are building your new business from scratch, give yourself a leg up and go where success already is happening: that would be Helotes, named one of the ten most successful cities in Texas. And in Helotes, success does not come at the expense of your personal life because it also holds the distinction as a “best place to raise kids,” according to Bloomberg news.
Almost 10,000 people call Helotes home today. Helotes is pure down-home Texas, right on the edge between Texas Hill Country and the San Antonio metro area, 16 miles north of San Antonio.
Even though your business can be in a small town, you are still well-connected to the rest of the world. Helotes meets San Antonio by Texas State Highway 16 and is considered part of the Texas Triangle which includes San Antonio, Austin, Houston and Dallas-Fort Worth with major highways facilitating transportation among the 5 cities. Passenger and freight railroad service is available in San Antonio with two Amtrak passenger lines and the Union Pacific Railroad moving freight through the intermodal station. The San Antonio International Airport is a commercial airport with 11 airlines connecting with 42 destinations. For private aircraft, the Stinson Municipal Airport in San Antonio is the reliever airport for SAT and the second oldest general aviation airport in the United States.
If your business services large corporations, you are in a good spot to find customers. Helotes was built on the corn trade, but today, as part of the San Antonio metro area, you have access to six Fortune 500 companies that have corporate or regional headquarters in the city. Major companies with a presence in the area include Boeing and Toyota. Other major San Antonio corporations are:
Valero Energy
NuStar Energy
USAA
CST Brands
Harte-Hanks
Want Help Growing Your Business? These Organizations Can Help!
Be Part of the Small-Time in Old Town Helotes, TX
Only recently incorporating in 1981, Helotes has since revived its town center, Old Town Helotes, where a renowned dance hall anchors a small business district. If your business caters to the Texas tourism trade, this may be a location to consider as some big-time (dare we say legendary?) talent has been known to appear. You can talk to Helotes Economic Development about the town’s plans for the future to find out where your business idea could fit in. Some of the Old Town Helotes businesses include:
John T. Floore Country Store
B-Daddy’s BBQ
Elf Hardware
Helotes Tactical Firearms
Wine 101
Does Helotes Have Access to World-Class Universities? You Bet!
- Higher Education near Helotes? Of course! San Antonio Has Academics
A big city like San Antonio has a lot of options for higher education for you and your employees. Whether you are looking to advance your own education in business or send your managers for more training, you have excellent options. The University of Texas at San Antonio School of Business has a broad range of executive education with 21-month degreed programs or customized workshops and bootcamps to meet your particular needs. One of the other big universities in town is Texas A&M University in San Antonio offering advanced degrees in MBAs, computer science and accounting.
Other universities in San Antonio include:
- University of the Incarnate Word
- Palo Alto College
- Our Lady of the Lake University
- St. Mary’s University
Helotes's Not a Boring Suburb! Enjoy These River walk, Country Store, Sports, Cultural Options and Top-notch Healthcare:
Lovin’ Helotes? Lyle Loves It, too!
You only need to ramble into town to hear the biggest names in country and Texas swing at John T. Floore’s Country Store…names like Willie Nelson and Lyle Lovett. With big draws like that, if you decide to open a little shop in town, you may attract some of the overflow from the crowds. And if you want a little more action on your day off, San Antonio is less than 20 miles away with its famous River Walk, major league sports team NBA San Antonio Spurs, and, of course, for some local history “Remember the Alamo”. Or maybe it’s fine dining you prefer. Got that, too. San Antonio was named by UNESCO as one of only 26 cities in the world as a “City of Creativity for Gastronomy”.
If you or your employees’ families should need top notch healthcare, San Antonio has plenty of options including research, teaching and hospital facilities connected to the University of Texas Health Science Center at San Antonio
Thrasher Trademark Law Can Secure Your Business and Brand in Helotes, Texas
As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law serving clients in and around San Antonio for nearly 20 years. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.