We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
Trademark Portfolio Management
Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
Trademark Enforcement: Notices and Cease and Desist
Trademark Enforcement: Notices and Cease and Desist So what can you do if you discover that someone is stealing your customers by using your...
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Shopify Brand/ Trademark StrategyIf you sell on Shopify, you must have a Shopify Brand Strategy, and the Shopify Brand Strategy is all about the...
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Looking to Locate Your Business in TX? Here's Why Hutto Is A Great Choice!
Grow Your Business with Hutto, Texas
One of the best places to live, best places for families, fastest growing towns and safest cities – yes, it’s all here in Hutto, Texas. Hutto’s planners are spiffing up the downtown to invite more retail storefronts and professional offices, and they are building out the open space around town for those who need a bigger plant or warehouse. So, no matter your type of business, Hutto is ready to work with you.
In fact, it might be accurate to say that Hutto is the perfect place to locate your new business as Perfect Game has chosen Hutto as its new headquarters. Perfect Game, the world’s premier baseball scouting organization, will anchor a billion-dollar development that will also include 30 other companies moving their headquarters to the new multi-use, state of the art facility. The Perfect Game project will include office, commercial, residential, medical and physical therapy, sports and clothing apparel to be completed with co-developer Legacy Development.
Hutto has Access to People and Places
Hutto is about 20 miles north of Austin on U.S. Highway 79 where a major heavy rail runs beside it to move people and goods easily into and out of town. If you need to go farther afield, the Austin-Bergstrom Airport is a modern airport and always updated with direct regional, domestic and international flights.
Hutto has a population of 30,000 today, and as part of the Austin-Round Rock-San Marcos metropolitan statistical area, about a half million people are within 15 miles where many high tech and biotech Fortune 500 companies have corporate or regional headquarters. The Perfect Game baseball facility is expected to attract 700,000 visitors to Hutto each year, giving many types of new businesses an advertising and marketing opportunity.
Want Help Growing Your Business? These Organizations Can Help!
Talk to Hutto’s Chamber of Commerce
Hutto’s active chamber of commerce is a central information hub for people looking to build their business in this promising environment. They can direct you to the Hutto Economic Development Corporation and the town’s business and development services where you can learn more about how your entrepreneurial business idea can be part of Hutto’s growth story. In Hutto, you can join these other businesses:
Regions Bank
BestTex Roofing Solutions
The Hippo Cafe
360 Press Solutions
Cyberworks Technology Group
Does Hutto Have Access to World-Class Universities? You Bet!
- Hutto’s Got Training, Austin’s Got Academics
The Eastern Williamson County Higher Education Center is a training joint venture among Temple Junior College, Texas A&M University – Central Texas and Texas State Technical College that can provide certifications and academic degrees for you and your employees. For more intensive professional education, the University of Texas at Austin is a tier one research facility and its McCombs School of Business has been called one of the best up-and-coming MBA programs for entrepreneurs.
As part of the UT business school community, students can take advantage of entrepreneurial opportunities such as the FinTech Accelerator Practicum. The other big university in Austin is Texas State University where the McCoy School of Business Administration has programs of interest for entrepreneurs including:
- McCoy graduate degree in Data Analytics and Information Sciences
- McCoy graduate degree in Market Research and Analysis
Hutto's Not a Boring Suburb! Enjoy Country Music, KOKOFEST, Homemade Pies and Top Healthcare Options
Hutto is Hippos…and Pies…and Country Music
A questionable hundred-year-old local legend led to Hutto’s unique reputation as the only town in the United States to have adopted the hippopotamus as its mascot. Love country music? KOKO radio sponsors the two-day country music KOKOFEST every year. If chicken fried steak and homemade pie are on your bucket list, head over to the Texas Café where both are (again) legendary.
You might want to work off that pie, where you will soon have access to Perfect Game’s 10 public use baseball fields and other sports facilities. Type 2 diabetes can be treated at Baylor Scott & White’s medical facility. For more acute conditions, you and your employees can access one of St. David’s with 7 hospitals, 4 urgent care centers or one of its other 60 sites in Central Texas.
Thrasher Trademark Law Can Secure Your Business and Brand in Hutto, Texas
As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law out of the Dallas-Fort Worth Metro area and serving clients in and around Austin for nearly 20 years. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.