We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
"
Larry Davis
Mauris Blandit aliquet elit, eget tincidunt nibh pulvinar a. Nulla quis lorem ut libero malesuada feugiat. Vivamus suscipit tortor eget felis porttitor volutpat. Cras ultricies ligula sed magna dictum porta. Sed porttitor lectus nibh. Mauris blandit ali
Lisa Chen
Mauris Blandit aliquet elit, eget tincidunt nibh pulvinar a. Nulla quis lorem ut libero malesuada feugiat. Vivamus suscipit tortor eget felis porttitor volutpat. Cras ultricies ligula sed magna dictum porta. Sed porttitor lectus nibh. Mauris blandit ali
JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
Trademark Portfolio Management
Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
Trademark Enforcement: Notices and Cease and Desist
Trademark Enforcement: Notices and Cease and Desist So what can you do if you discover that someone is stealing your customers by using your...
Shopify Brand/ Trademark Strategy
Shopify Brand/ Trademark StrategyIf you sell on Shopify, you must have a Shopify Brand Strategy, and the Shopify Brand Strategy is all about the...
Q&A
Click the questions for answers
Looking to Locate Your Business in Texas? Here's Why Katy Is A Great Choice!
Grow Your Business in Katy, Texas.
Katy, Texas is every bit as approachable as its name sounds. In fact, Katy’s business development community invites incoming businesses to expand its economic footprint by offering you incentives and making ongoing infrastructure improvements. Like several other towns in the Houston metropolitan area, Katy is on a strong growth trajectory with nearly 20,000 residents, up from not quite 12,000 people at the turn of the century.
The town features several different business environments to choose the one that best suits your enterprise. Katy has an historic old town district built around the site of the original train station where you might want to start a small retail establishment, and it has a new lifestyle mall where you can hang an awning for your specialty business. If your needs tend more toward office/industrial, Katy is building new commercial space with plenty of opportunities to find one that suits your business plan.
Nothing quite says “growth” like the 26-lane (yes, you heard that right!) section of Interstate 10 that rolls through Katy, known as the widest stretch of highway anywhere in the United States. If air travel is your preferred means of business travel, three general aviation airports in the region serve Katy including the Sack-o-Grande Acroport, the Houston Executive Airport, and the West Houston Airport. Commercial airline service is available in Houston at the William P. Hobby Airport, the hub for Southwestern Airlines, and the George Bush Intercontinental Airport, a hub for United Airlines. For local travelers, the Houston METRO has several stops on its commuter rail line to bring your employees to work.
Want Help Growing Your Business? These Organizations Can Help!
Energy and More: Big Business is No Stranger in Katy, TX
Katy’s economic roots were established in rice, cotton and corn, but very quickly shifted to support the local oil industry. Today, Katy’s economy continues to reflect changes in the business environment as it expands into high-tech and logistics. Some of the big corporations with a significant presence in Katy or on the nearby Houston Energy Corridor include:
Igloo
Amazon
Academy Sports + Outdoors
BP America
Costco
Be Part of Katy’s Expansion
With a favorable mix of retail, industrial and office, just about any new enterprise can be comfortable among friends in Katy. The Katy Area Economic Development Council is busy putting more office space on the map all the time, promoting its 200+ members and crediting itself with assisting in bringing in thousands of jobs and billions of dollars in business since its inception 15 years ago. As part of the Katy business community, you can join other owners in the Katy Area Chamber of Commerce in supporting local businesses such as:
Purple Falcon Partners
Gaard Media LLC
Regions Bank
AMW Painting and Remodeling
The Spice and Tea Exchange
Does Katy Have Access to World-Class Universities? You Bet!
Katy’s Worker Training Advantage
If you are looking for outstanding worker training programs, Katy starts early with exceptional high school programs in STEM and technical skills. For more advanced training, the Houston Community College Katy campus and the University of Houston Katy campus take education and skills to the next levels with two-year, bachelor’s and master’s degree programs. For advanced professional training, the National Association of Corrosion Engineers (NACE) has its national headquarters and training facility in Katy, as does PetroSkills. If you are looking to sharpen your own executive and entrepreneurial edge, these programs at Rice University in Houston may be of particular interest to you:
- Rice University Jones Graduate School of Business
- Rice Alliance for Technology and Entrepreneurship
Katy's Not a Boring Suburb! Enjoy These Entertainment, Cultural Riches, Arts, Music, Museums and World Class Healthcare Options
Things to Do: Katy and Environs
With easy access to Houston’s cultural and entertainment riches, you, your family and your employees can enjoy the arts, music, museums and professional sports when visiting Houston’s Museum District or the Mercedes-Benz Superdome. Locally, the town sponsors monthly family-friendly events like outdoor movies and overnight camping adventures in addition to its annual Katy Rice Festival that honors the town’s agricultural roots with two days of music and festivities.
You, your family and your employees have access to local healthcare at the Memorial Hermann Katy Hospital. Should the need arise, the world-class Texas Medical Center in Houston is a 2-square-mile facility with 54 medical related institutions including 21 hospitals, 4 medical schools, research and specialty care providers.
Thrasher Trademark Law Can Secure Your Business and Brand in Katy
As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law and serving clients in the Houston area for nearly 20 years. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.