We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
Trademark Portfolio Management
Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
Trademark Enforcement: Notices and Cease and Desist
Trademark Enforcement: Notices and Cease and Desist So what can you do if you discover that someone is stealing your customers by using your...
Shopify Brand/ Trademark Strategy
Shopify Brand/ Trademark StrategyIf you sell on Shopify, you must have a Shopify Brand Strategy, and the Shopify Brand Strategy is all about the...
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Looking to Locate Your Business in TX? Here's Why Leander Is A Great Choice!
Grow Your Business in Up-and-Coming Leander, Texas
Leander, Texas is small, but getting a lot bigger, as part of the Austin-Round Rock-San Marcos metropolitan statistical area and the 4th fastest growing town in Texas. With an estimated 56,000 residents as of 2018, that is significantly up from the 26,000 people tallied in the 2010 census.
By getting in early on the growth, you can help influence the character of the community around you. Leander is seeking members to be part of the 2020 Comprehensive Plan Advisory Committee that is updated every five years and directs economic development, land use, housing, cultural and historical preservation and more.
Leander is northwest of Austin on U.S. Highway 183, and it is the northernmost terminal on the Capital MetroRail commuter line. Several express buses also run to Austin. About 20 miles south, you can get anywhere in the world from the Austin-Bergstrom Airport, a modern airport always updated with direct regional, domestic and international flights.
When you travel to Austin, you will be rubbing elbows with the giants of industry. Many Fortune 500 companies have corporate or regional headquarters in the area. In addition to the city’s largest tech employer, Dell, you’ll find 85 pharmaceutical and biotech companies such as Hospira (Pfizer). Some big companies right in Leander include:
Dennis Steel Company
Suncoast Post Tension
One Source Manufacturing
Want Help Growing Your Business? These Organizations Can Help!
Small Business is Big Business in Texas
While major corporations grab most of the attention, it is small businesses that carry a large part of the economy. According to the U.S. Small Business Administration, which defines a small business as one with 1 to 500 employees, small businesses account for 45.6% of all private sector jobs and 42.7% of all manufacturing jobs in Texas, so you’ll have plenty of company as you start up your enterprise here.
The Leander Chamber of Commerce and Visitor’s Bureau is active while supporting one of biggest job-producing areas in Texas. Some local businesses that are part of the boom include:
Venus Michael Account-Abilty
Marshall Hines Web Design
Glemco
D & R Signs
DR HVAC Services Inc.
Does Leander Have Access to World-Class Universities? You Bet!
- Leander Shares Austin’s Academic Wealth
Austin Community College’s new San Gabriel campus in Leander brings technical training to residents of Leander. The University of Texas at Austin is the main campus of UT. UT Austin is a tier one research facility with campuses around the state and the world. UT’s McCombs School of Business has been called one of the best up-and-coming MBA programs for entrepreneurs, spurred on by Austin’s vibrant tech scene. Its undergraduate, graduate and post-graduate accounting programs are rated #1 by U.S. News & World Report, and its graduate business analytics program 4th best according to QS World University.
As part of the UT business school community, students can take advantage of entrepreneurial opportunities such as the FinTech Accelerator Practicum. On a smaller, more focused scale, the Acton School of Business is an independent university dedicated to entrepreneurship. Meanwhile, the other big university Austin is Texas State University which has the McCoy School of Business Administration where some programs of particular interest for entrepreneurs may be:
- McCoy graduate degree in Data Analytics and Information Sciences
- McCoy graduate degree in Market Research and Analysis
Leander's Not a Boring Suburb! Enjoy These Retail, Entertainment, Restaurants and World-class Healthcare Options
Things to Do: Leander’s Live-Work-Play Culture
Don’t be afraid of missing out on the Austin action while in Leander. It has been designated Austin’s first hipster suburb by the real estate industry, a recent phenomenon shared by places like Tempe, Arizona and Evanston, Illinois where the town is a live-work-play self-contained environment.
A new mixed-use residential, retail, entertainment and restaurant complex is under construction over the next decade that will continue to improve Leander’s reputation as a fully contained living environment. If it’s family life that you are concerned about, Leander has been called the third best town in the U.S. to build your nest. Good quality of life includes quality healthcare with St. David’s Healthcare opening a new hospital in town to add to its current 7 hospitals, 4 urgent care centers and about 60 sites in Central Texas.
Thrasher Trademark Law Can Secure Your Business and Brand in Leander
Steven Thrasher is a trademark attorney who calls Texas home. Steve has been practicing trademark law out of the Dallas-Fort Worth Metro area and serving clients in and around Austin for nearly 20 years. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements. .