We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process. McKinney Trademark Attorneys
We Stop The Competition
From Raiding Your Business.

STEP #1: Educate & Enroll

Free and No Obligation.

Let's get on the same page.

Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.

First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.

STEP #2 Evaluate

Trademark searches empower us to craft a smart plan.

Time to Complete: 2-7 Days.

Second, we cut-through the lawyer-speak and outline your options in plain English.

When finished, you will have explored what we call "the Two Big Questions":

1. Can You Even Use It? and

2. Can You Own the Rights to It?

More importantly, you'll have a plan you have confidence in.

STEP #3: Equip

Putting your plan into action.

Time to Complete: 2+ Days.

We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your applications are pending.

STEP #4: Examine

The Trademark Office and the Public scrutinize your Application.

Time to Complete: 9 - 24 Months.

It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.

Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.

STEP #5: Enforce

Building your defenses.

Time to Complete: Ongoing for the Life of the Registration.

Step 5 is a journey of a thousand miles.

After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:

  • monitoring databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a registered mark
  • telling the competitor-infringers to stop using your mark (to 'cease and desist)
  • if necessary, litigating to force compliance with the law

My Story

I Have Over 15 Years of Experience in The Industry

Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.

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Killer Productions

We Stop The Competition From Raiding Your Business.

We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.

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Advice on full range of corporate law matters

McKinney Trademark Lawyer

At Trademark Law USA in Mckinney, we truly understand the crucial role that trademarks play for businesses. A trademark holds immense value and goes far beyond being a mere symbol; it serves as the cornerstone of brand identity and recognition. Allow me to explain why it is an absolutely vital step for businesses aiming for long term success.

1. Building Brand Recognition and Trust; One of the key advantages of having a trademark is that it allows you to establish a unique identity for your business. When your trademark is well designed and easily recognizable, customers can effortlessly associate your products or services with your brand.

2. Legal Protection and Exclusive Rights; Registering a trademark grants you exclusive rights to use that mark in connection with your goods or services within the registered territory. This legal protection acts as a shield against potential infringers, counterfeiters or competitors who might attempt to exploit the success of your brand. Trademarks serve as a powerful deterrent, preventing others from adopting similar marks that could confuse consumers.

3. National and International Expansion Opportunities; With a registered trademark, your business gains the ability to expand both nationally and internationally. By safeguarding your mark in different jurisdictions, you create a solid foundation for growth beyond just your local market.

4. Asset Value and Brand Equity;
Trademarks hold significant value as assets for businesses and their worth can increase over time as the brand grows and gains recognition. In situations such as mergers, acquisitions or business sales, having a registered trademark adds substantial value to your company. Trademarks also offer opportunities for licensing or franchising, which can generate additional streams of revenue.

Incontestable Rights; After continuous use and registration for a certain period, trademarks can attain the status of being “incontestable.” This means that the validity of your trademark is unquestionable, providing it with stronger legal protection and making it more challenging for others to challenge its ownership.

Protection Against Domain Name Issues; Registering a trademark proves extremely valuable when resolving domain name disputes. If someone else registers a domain name that infringes upon your trademark, you have legal options to regain control through established domain dispute resolution mechanisms.

Maintaining Competitive Advantage; A trademark helps fortify your businesss market position by preventing competitors from diluting your brand or capitalizing on your reputation. Robust trademark protection allows you to confidently invest in marketing and brand development without worrying about losing market impact due to dilution.

Enhancing Business Value; Ultimately, the strength and recognition of a brand play a critical role in assessing the long term success of a business. Having a registered trademark showcases professionalism and commitment to upholding the integrity of your brand.
Investors and potential partners are more likely to be attracted to a business that has a strong and well protected brand.

Protection for Design and Innovation; Trademarks go beyond just words or logos; they can also cover product designs and packaging. By registering your product designs as trademarks, you can safeguard your unique and innovative designs from imitators, ensuring that you benefit from your own creativity.

Peace of Mind; Having a registered trademark provides peace of mind for business owners. It allows you to concentrate on building and expanding your business without constantly worrying about others infringing upon your intellectual property rights.

If you are looking for a Mckinney trademark attorney, we are here to help.


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Looking to Locate Your Business in DFW? Here's Why McKinney Is A Great Choice!

Grow Your Business in McKinney.

Business owners find that McKinney, Texas is a top-notch place to call your company home. As the Collin County seat and home to general aviation facility McKinney National Airport serving the business community, McKinney was named the #1 Money Magazine Best Place to Live in 2014. 

Looking to put your business in the middle of the action? As part of the Dallas-Fort Worth Metroplex, McKinney is in one of the fastest growing areas of the United States both in terms of population and the economy with 25 Fortune 500 companies in the DFW area as of 2019. Innovation is at the center of its vibrant business community. McKinney attracts a young, highly educated workforce and stands out as a world-class location to live and to grow your business. 

With its favorable regulatory climate and low taxes, McKinney attracts global enterprises ranging from aviation, defense, data management, gaming, and manufacturing to sustainability including:


Wistron GreenTech 


Manner Polymers


Want Help Growing Your Business? These Organizations Can Help!

Growing a Business in McKinney

A pro-business city government makes McKinney a great place for small- and medium-sized enterprises (SME) such as:

Encore Wire

Watson Suspensions

Blount Fine Foods

StatLab Medical Products

Independent Bank

Unique McKinney’s Economic Development Corporation actively recruits and assists businesses for expansion and relocation in McKinney. Additionally, the McKinney Chamber of Commerce is a 5-Star Accredited Chapter of the Chambers of Commerce nationally, here to support local businesses, their interests and their visibility in the community. 

Does McKinney Have Access to World-Class Universities? You Bet!

Executive Education and Workforce Development Support in Plano

McKinney Economic Development Corporation partners with the Texas Workforce Commission to provide training for local businesses. As part of the DFW metropolis, McKinney also has access to world-class business management education available through the University of Texas Dallas Naveen Jindal School of Management. UTD is home to a tech incubator and frequently hosts special events for inventors and entrepreneurs where you can find sharp talent for your expansion, research and development efforts.

These programs in particular may be of interest to you as an entrepreneur: 

  • University of Texas Dallas Certificate of Management
  • University of Texas Dallas Innovation Entrepreneurship Certificate
  • University of Texas Dallas Executive Product Lifecycle and Supply Chain Management
McKinney's Not a Boring Suburb! Enjoy These Local Festivals, Orchestra and Top Healthcare Options:

Arts, Music and Culture in McKinney

When you have a great place for business, expect arts, music, and food to follow. McKinney’s strong family-oriented community features weekly events such as the Annual Crape Myrtle Run and Free Family Festival and its annual Oktoberfest celebration near its famous old-town downtown. For music lovers, McKinney not only has an active popular music scene to liven local festivals and eateries but is home to the McKinney Community Band and the Odysseus North Texas Chamber Orchestra.

People in McKinney also can access top healthcare at Medical City McKinney, a full-service provider with a Level III trauma center.

Secure Your Business and Brand in McKinney, Texas

As a trademark attorney practicing in the DFW metropolitan area since 2002, Steven Thrasher has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses.  In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.