We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
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Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
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Looking to Locate Your Business in TX? Here's Why Pflugerville Is A Great Choice!
Grow Your Quality Business in Pflugerville, Texas
The story of Pflugerville, Texas is much like the tale of other cities in the Austin area…one of sharing the great growth and prosperity of the Austin-Round Rock-San Marcos metropolitan area. Part of Pflugerville’s unique place in this story diverges from most of Texas’ oil energy history since this town has dedicated a significant portion of its real estate to the Pflugerville Solar Farms as it looks forward to energy sources of the future.
If you choose Pflugerville as the new home for you and your business, you won’t be the only newcomer. In both 2016 and 2017, Pflugerville was named the third fastest growing city in the United States, and named by Money Magazine as one of the best places to live.
Pflugerville is located directly on I-35 which connects the Austin are to the rest of Texas, the country and provides a direct line into Mexico. State Highways 130 and 45 complete the major highway system through Pflugerville. Need to get somewhere in a hurry? The public access Austin Executive Airport is adjacent to Pflugerville with 1500 general aviation flights a month. If you have commercial aviation needs, the Austin-Bergstrom Airport is a world-class airport with direct regional, domestic and international flights.
A few big businesses are moving into Pflugerville including a recent announcement by Republic National Distributing Company that it chose Pflugerville as its Austin-area facility. As part of the Austin business region, you will be rubbing elbows with the giants of industry. Many Fortune 500 companies have corporate or regional headquarters in the area. In addition to Austin’s largest tech employer, Dell, you’ll find 85 pharmaceutical and biotech companies such as Hospira (Pfizer). Here’s just a small sample of the big names you’ll encounter when you open your business in the Austin region:
3M
Amazon
Apple
Paypal
Want Help Growing Your Business? These Organizations Can Help!
Planting Your Business in Pflugerville
Checking out Pflugerville for your business enterprise? Meet with the Pflugerville Community Development Council to help you find a prime location and possibly some tax breaks, grant opportunities or other incentives to get started. After you are established, you can meet with other business owners and entrepreneurs to network and promote the business climate through the Pflugerville Chamber of Commerce. Some of your local colleagues in the chamber would be:
The Grand Avenue Pharmacy
Strategic Business Accounting
Living Spaces
Citizen’s National Bank
FS Builder Resources
Does Pflugerville Have Access to World-Class Universities? You Bet!
- Pflugerville Shares Austin’s Academic Riches
The University of Texas at Austin is the main campus of UT. UT Austin is a tier one research facility with campuses around the state and the world. UT’s McCombs School of Business has been called one of the best up-and-coming MBA programs for entrepreneurs, spurred on by Austin’s vibrant tech scene. Its undergraduate, graduate and post-graduate accounting programs are rated #1 by U.S. News & World Report. As part of the UT business school community, students can take advantage of entrepreneurial opportunities such as the FinTech Accelerator Practicum.
On a smaller, more focused scale, the Acton School of Business is an independent university dedicated to entrepreneurship. Meanwhile, the other big university in Austin is Texas State University which has the McCoy School of Business Administration where some programs of particular interest for entrepreneurs may be:
- McCoy graduate degree in Data Analytics and Information Sciences
- McCoy graduate degree in Market Research and Analysis
Pflugerville's Not a Boring Suburb! Enjoy These Waterpark, Fishing, Swimming, Jogging, Boating and Top Healthcare Options
The Active Life in Pflugerville
Texas Typhoon is a waterpark oasis in this suburban mecca. If you prefer a more natural experience, the Gilleland Creek runs through Pfluger Park where the town’s annual German festival, Deutschen Pfest, is held. Lake Pflugerville Park provides a place for fishing, swimming and boating, and has jogging, biking and hiking trails.
Other parks dot the town where a few moments of respite can bring calm to your hectic business life. Speaking of jogging, check out the Haunted Half-Marathon each October. You need not be concerned about world class healthcare for you and your employees. St. David’s Healthcare has St. David’s Institute for Learning with an urgent care center in Pflugerville as part of the seven hospital system that incudes four urgent care centers with about 60 other sites in Central Texas.
Thrasher Trademark Law Can Secure Your Business and Brand in Pflugerville, TX
As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law out of the Dallas-Fort Worth Metro area and serving clients in and around Austin for nearly 20 years. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.