We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
Trademark Portfolio Management
Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
Trademark Enforcement: Notices and Cease and Desist
Trademark Enforcement: Notices and Cease and Desist So what can you do if you discover that someone is stealing your customers by using your...
Shopify Brand/ Trademark Strategy
Shopify Brand/ Trademark StrategyIf you sell on Shopify, you must have a Shopify Brand Strategy, and the Shopify Brand Strategy is all about the...
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Looking to Locate Your Business in VA? Here's Why Reston Is A Great Choice!
Reston, VA is a Great Place to Grow your Business
For business owners in Reston, Virginia, you are in a growing business hub next to the nation’s capital. Establishing or growing your business in this tightly competitive and high-profile environment of the metropolitan D.C. market has its perks and meaningful advantages. For example, the Trademark Office in Alexandria, VA is just down the road from Reston, making it advantageous to secure your trademark here.
In fact, one of the most high-profile trademark cases currently wending its way through the courts has its home in the D.C. area. The Washington Redskins football team, whose stadium is located at FedEx Field in Landover, MD, has been challenged by Native Americans charging six logos and names owned by the Redskins are offensive and should be cancelled proving at once the importance of defending your valuable trademarks.
Reston is a modern planned community with commercial, residential and park amenities developed by Robert E. Simon who purchased the land in 1961 with funds from his family’s sale of Carnegie Hall. In 2018, Reston was voted by Money Magazine as a top place to live in Virginia.
Reston is connected to the DC area and the rest of the world by air, road and rail. Businesses in Reston can take advantage of the metro area’s three large airports, Reagan National Airport, Dulles International Airport and Baltimore Washington International Airport. Reston is also served by major interstate highways and a well-developed local highway system, including I-95 which connects the east coast from Maine to Florida and passes through the major cities of Boston, New York City, Philadelphia, Baltimore, Richmond, and all the way to Palm Beach and Miami. The Amtrak passenger rail service including business class also traverses the east coast connecting D.C. to major cities from Boston to Miami.
Reston is part of the Dulles Technology Corridor with several global corporations including:
Want Help Growing Your Business? These Organizations Can Help!
Growing a Business in Reston
As a strong technology and business center, Reston also is a great place for small- and medium-sized enterprises (SME) to establish a presence that you may want to get to know, including:
Reston is part of the Fairfax County Economic Development Authority which actively recruits and assists businesses for expansion and relocation. Northern Virginia is home to entrepreneurial and technology companies supported by the Fairfax County EDA’s Innovation and Entrepreneurship Council which sponsors the annual Greater Washington iList Awards honoring top local innovative companies. Additionally, the Greater Reston Chamber of Commerce provides programming, education, advocacy and networking opportunities for businesses in the Dulles Technology Corridor and local enterprises.
Does Reston Have Access to World-Class Universities? You Bet!
- Professional and Executive Education in Reston
Reston is located in Fairfax County, home to major universities or their satellites. George Mason University in Fairfax, VA is the largest university in Virginia and offers 200 degree programs with an emphasis on technology and policy. The Northern Virginia Center – Falls Church in Falls Church, VA combines the academic rigor of both the University of Virginia founded by author of the Declaration of Independence and 3rd U.S. President Thomas Jefferson and Virginia Polytechnic Institute and State University. Reston has a satellite campus of the Northern Virginia Community College which offers 140 programs for workforce training and development.
These programs in particular may be of interest to you as a businessperson:
Reston's Not a Boring Suburb! Enjoy These Opera, Art Galleries, Restaurants and Top Healthcare Options:
When you are in a global government and business center, expect arts, entertainment and culture to follow. Reston is near the entertainment center Wolf Trap for the Performing Arts which attracts top opera, rock, folk and comedy acts. For history and aviation enthusiasts, the Steven F. Udvar-Hazy “America’s Hangar” of the Smithsonian Institute’s National Air and Space Museum houses a collection of vintage civil and military aircraft near Dulles International Airport. Residents can share their talents through local theater, chorus and art galleries. Finally, the Reston Town Center tenants include top brand retailers and restaurants.
Reston residents have access to the some of the best healthcare providers in the world, including nearby Inova Fairfax Medical Center named by U.S. News & World Report as the #1 hospital in the metro D.C. area. Reston residents are also served by the Reston Hospital Center, part of the HCA Virginia Health System.
Thrasher Trademark Law Can Secure Your Business and Brand in Reston, VA
Trademark attorney Steven Thrasher has been serving clients in the Washington D.C. area — including Reston, VA — and across the nation since 2002. In that time, our lawyers have helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to federal administrative issues involving trademarks, patents, copyrights, and infringements.