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What We Do

We provide trademark services to growing businesses and entrepreneurs throughout the USA, including:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management



Who We Are

Your business is growing — you’ve worked hard to build it.  Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.

The Good News: your customers notice.

The Bad News is that your competition notices, too, and tries to steal your customers away.

We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.

Our Exclusive E5 Trademark System Quickstart

Steps 1 & 2: Enroll and Evaluate, all fees included
  • Confidential Pre-Search Interview Stops Missteps
  • Easy to Follow Classes & Our Famous Action-Sheets Mean You’ll Understand Every Step
  • Federal Trademark Search
  • State Trademark Search
  • Common Law Trademark Search
  • Attorney Consultation / Strategy Session
  • Trademark Application Process Budgeting

About the E5 Trademark Application System

Note: The advertised fee is for a trademark search for up to three classes of goods or services for a word, phrase or slogan.


Our Proprietary E5 Trademark System

Step 1: Educate and Enroll

Free and No Obligation.
Let’s get on the same page.
Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand.
Second, you’ll learn about the trademark process via our proprietary video library and Action-Sheets.

Step 2: Evaluate

Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days. 

Second, we cut-through the lawyer-speak and outline your options in plain English.  When finished, you will have explored  what we call “the Two Big Questions”:
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you’ll have a plan you have confidence in.

Step 3: Equip

Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications.
It may also include an Amazon Branding program, or Shopify Branding program.
If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your trademarks are pending.

Step 4: Examine

The Trademark Office and the Public scruitenize your Application.
Time to Complete: 9 – 24 Months.

In the Fourth Step, the Trademark Office and the public examine your trademark application.

It begins with a Trademark Office examination by an Examining Attorney (the “EA”). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive.  Once (and if) the EA believes that your application is in order, it is Published.

Next, the public has the opportunity to examine your mark by registering “Opposition” to your mark’s registration. Here’s where preparation really pays off, because carelessly filed trademark applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.

Step 5: Enforce

Building your defenses.
Time to Complete: Ongoing for the Life of the Trademark.

Step 5 is a journey of a thousand miles.

After you have secured your trademark, under US Trademark Law, to keep it and strengthen it you must ‘police it.’  Policing is a fancy way of saying that you can’t just let anyone use your mark, and it involves four activities:

  • monitoring trademark databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a trademark
  • telling the competitor-infringers to stop using your trademark (to ‘cease and desist’)
  • if necessary, litigating to force compliance with the law