We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process.
Austin Texas Trademark Attorneys
We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
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Looking to Locate Your Business in TX? Here's Why Austin Is A Great Choice!
Grow Your Future-Focused Business in Austin
If it is great music, great schools or a great central location you are looking for, Austin, Texas is your ticket to business success. After all, Austin is the capital of the great state of Texas. And like Texas, it’s big. It’s the second largest state capital in the U.S., the fourth largest city in the state and the 11th most populous city in the country.
U.S. News & World Report ranked Austin as the #1 place to live in 2017 and 2018, but even better for aspiring entrepreneurs, Austin is also rated as the next great place to plant your business, earning the Forbes titles of “Cities of the Future” and “Next Biggest Boom Town”. Got an idea? Saddle up and head on down to Austin to join the world’s top corporations and enjoy some of the best culture in the U.S.
For entrepreneurs, no matter what business you are in, you will find a niche here in Austin. Like food? Austin has a thriving brewery industry and is known for local cuisine. Is your specialty in the arts? Be here in one of America’s music and fine arts meccas. Is tech your thing? Then you’ve hit black gold as Austin hosts the South by Southwest music, cinema and gaming techfest each year that sharpens the cutting edge. Have a funky idea? You’ll fit right in here with its slogan “Keep Austin Weird”. And you will have plenty of support, as $1.33 billion was invested in new business with venture capital accounting for 60% of the city’s investments in 2018.
Need to ship your goods to the rest of the USA? Austin is in the center of Texas where major highways intersect and all roads lead (eventually) to wherever you, your freight and your employees need to go. I-35, the Mopac Expressway (Loop 1), U.S. Highway 183 and State Highway 81 form a highway system around Austin. The Austin-Bergstrom Airport is a modern airport and always updated with direct regional, domestic and international flights.
When you are in Austin, you will be rubbing elbows with the giants of industry. Many Fortune 500 companies have corporate or regional headquarters in the area. In addition to the city’s largest tech employer, Dell, you’ll find 85 pharmaceutical and biotech companies such as Hospira (Pfizer). Here’s just a small sample of the big names you’ll encounter when you open your business in Austin:
3M
Amazon
Apple
Paypal
Want Help Growing Your Business? These Organizations Can Help!
Your Business Growth and Expansion in Austin
“Prosperous Together” is the slogan of the Austin Chamber of Commerce which counts many of the prominent local corporations as leading members while it invites and supports small businesses with services targeted to their unique needs.
The Austin Chamber not only dedicates itself to the success of its members, it has a strong local conscience and initiates efforts to reduce homelessness and improve the environment to preserve Austin as a favorable place to conduct business.
Does Austin Have Access to World-Class Universities? You Bet!
- Austin’s Got AcademicsThe University of Texas at Austin is the main campus of UT. UT Austin is a tier-one research facility with campuses across the state (and around the world). UT’s McCombs School of Business has been called one of the best up-and-coming MBA programs for entrepreneurs, spurred on by Austin’s vibrant tech scene. Its undergraduate, graduate and post-graduate accounting programs are rated #1 by U.S. News & World Report, and its graduate business analytics program 4th best according to QS World University. As part of the UT business school community, students can take advantage of entrepreneurial opportunities such as the FinTech Accelerator Practicum.On a smaller, more focused scale, the Acton School of Business is an independent university dedicated to entrepreneurship. Meanwhile, the other big university in Austin is Texas State University which has the McCoy School of Business Administration where some programs of particular interest for entrepreneurs may be:
- McCoy graduate degree in Data Analytics and Information Sciences
- McCoy graduate degree in Market Research and Analysis
Austin's Not a Boring Suburb! Enjoy These Live Music, Restaurants, Spa's, Shopping and Top Healthcare Options
Austin is the “Live Music Capital of the World”
If your business touches the music business at all, you are in the right place with more than 250 live music venues buzzing all year round. And let’s face it, the live music scene is ripe with opportunity for t-shirt vendors, hats makers and other providers of “merch” that makes the big bucks in the music industry. Got an idea for a coffee shop or a graphics arts studio?
Every good band needs another place to play, a good logo, and a website. Beyond music, a wide range of restaurants, spas, shopping and…yes…even shooting ranges round out a good day of play. History is a stone’s throw away from every corner, where you can visit President Lyndon Baines Johnson’s birthplace in the nearby Hill Country. Or enjoy the Hill Country’s many natural amenities including Lady Brd Lake. Beyond Texas music, cultural pursuits include symphony, museums and libraries for those who love the classics.
You need not be concerned about world-class healthcare for you and your employees. St. David’s Healthcare has St. David’s Institute for Learning with 7 hospitals, 4 urgent care centers and about 60 sites in Central Texas.
Thrasher Trademark Law Can Secure Your Business and Brand in Austin
As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law out of the Dallas-Fort Worth Metro area and serving clients in and around Austin for nearly 20 years. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses.
In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.