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What We Do

We provide trademark services to growing businesses and entrepreneurs throughout the USA, including:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management


Who We Are

Your business is growing — you’ve worked hard to build it.  Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.

The Good News: your customers notice.

The Bad News is that your competition notices, too, and tries to steal your customers away.

We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.

Our Exclusive E5 Trademark System Quickstart

Steps 1 & 2: Enroll and Evaluate, all fees included
  • Confidential Pre-Search Interview Stops Missteps
  • Easy to Follow Classes & Our Famous Action-Sheets Mean You’ll Understand Every Step
  • Federal Trademark Search
  • State Trademark Search
  • Common Law Trademark Search
  • Attorney Consultation / Strategy Session
  • Trademark Application Process Budgeting

About the E5 Trademark Application System

Note: The advertised fee is for a trademark search for up to three classes of goods or services for a word, phrase or slogan.


Our Proprietary E5 Trademark System

Step 1: Educate and Enroll

Free and No Obligation.
Let’s get on the same page.
Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand.
Second, you’ll learn about the trademark process via our proprietary video library and Action-Sheets.

Step 2: Evaluate

Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days. 

Second, we cut-through the lawyer-speak and outline your options in plain English.  When finished, you will have explored  what we call “the Two Big Questions”:
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you’ll have a plan you have confidence in.

Step 3: Equip

Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications.
It may also include an Amazon Branding program, or Shopify Branding program.
If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your trademarks are pending.

Step 4: Examine

The Trademark Office and the Public scruitenize your Application.
Time to Complete: 9 – 24 Months.

In the Fourth Step, the Trademark Office and the public examine your trademark application.

It begins with a Trademark Office examination by an Examining Attorney (the “EA”). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive.  Once (and if) the EA believes that your application is in order, it is Published.

Next, the public has the opportunity to examine your mark by registering “Opposition” to your mark’s registration. Here’s where preparation really pays off, because carelessly filed trademark applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.

Step 5: Enforce

Building your defenses.
Time to Complete: Ongoing for the Life of the Trademark.

Step 5 is a journey of a thousand miles.

After you have secured your trademark, under US Trademark Law, to keep it and strengthen it you must ‘police it.’  Policing is a fancy way of saying that you can’t just let anyone use your mark, and it involves four activities:

  • monitoring trademark databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a trademark
  • telling the competitor-infringers to stop using your trademark (to ‘cease and desist’)
  • if necessary, litigating to force compliance with the law


Click the questions for answers

Looking to Locate Your Business in TX? Here's Why Bellaire Is A Great Choice!

Grow Your Business in Bellaire, Texas.

Bellaire is one of the posh bedroom communities developed for energy industry executives working in Houston in the early part of the 20th century. Known as the “city of homes” as a hat tip to its residential character, Bellaire also includes some office, light industrial and retail space with a new mixed-use development planned. With a steady residential population under 20,000, it still offers opportunities to open an office or put out a retail awning for your new business. 

Bellaire has been the less expensive residential option to its tonier next-door neighbor West University Place. As housing prices rose, people moved to Bellaire for available land and the ability to build a larger home. 

Living and working in Bellaire gives your business ready access to Houston’s well-developed transportation network. Bellaire is connected to the commuter METRO rail and bus system that services the Houston area. The 610 Loop is an inner beltway around Houston that bisects the town and gives motorists access to Houston’s highway system including Interstates 10, 45 and 69. For traveling far and wide, William P. Hobby Airport is the hub for Southwestern Airlines, while the newer George Bush Intercontinental Airport is a hub for United Airlines. 

Want Help Growing Your Business? These Organizations Can Help!

Big Businesses with a Presence in Bellaire

Due to its mixed-use character, Bellaire is a predominantly residential community that includes zoning to attract a business base. Frost Bank has its Houston headquarters in Bellaire. AT&T has its Houston-area headquarters on the 610 Loop in Bellaire. Although oil and gas provided the initial wealth of the Houston area, academics and medicine have added fuel to the fire of the local economy. 

In addition to the dominating presence of Rice University, the nearby 2-square-mile Texas Medical Center in Houston, with its 54 medical institutions including 4 medical schools, employs more than 100,000 people with 20,000 physicians, researchers and other advanced degree professionals. Both the nation’s largest children’s hospital, Texas Children’s Hospital, and the largest cancer center, M.D. Anderson, are in the medical complex.

Bellaire’s Retail and Office Expansion

With its retail and office space, Bellaire has more than 8,000 jobs in the city limits. It is entrepreneur-friendly (counting the 8% of its workers employed by their own businesses and 9% listing themselves as self-employed). The former Chevron Technical Research Park is now under development for a mixed-use retail/office property called the North Bellaire Special Development District. The Houston Metropolitan Chamber of Commerce serves Bellaire as part of its wider mission. Some local businesses that you can patronize include: 

Action Coach N3 Coaching

Rand Group

Builder’s Club

Advantage Management Systems

Allegiance Bank

Does Bellaire Have Access to World-Class Universities? You Bet!

Rice University and Bellaire

Rice University is a major local employer. Besides Rice, the University of Houston is the other large, well-regarded institution of higher education which graduates 12,500 students a year with 80% staying in the Houston area. Of course, Rice University is known for outstanding academics.

In particular, these programs may be of particular interest to you as an entrepreneur: 

Bellaire's Not a Boring Suburb! Enjoy Shopping, Museum, Sports and Top Healthcare Options

Things to Do: Bellaire Shares Houston’s Culture

With easy public transportation and car access, Houston’s cultural and entertainment riches are easily available to Bellaire’s residents, including opportunities to enjoy the arts, music, museums and professional sports. Bellaire is near Houston’s Museum District and not far from the Mercedes-Benz Superdome. Locally, residents have several parks including the new, 5-acre Evelyn’s Park, where they can relax or participate in sports activities. For shopping, the nearby Galleria in Houston is both the largest and most luxurious shopping center in Texas.

Excellent healthcare options for you and your employees are abundant in Bellaire as it is located near the Texas Medical Center, a 2-square-mile facility with 54 medical related institutions including 21 hospitals, 4 medical schools, research and specialty care providers. 

Thrasher Trademark Law Can Secure Your Business and Brand in Bellaire, TX

As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law out of the Dallas-Fort Worth Metro area and serving clients in the Houston area since 2002.  In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. 

In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.