We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process.

Dallas Texas Trademark Attorneys
We Stop The Competition
From Raiding Your Business.


What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management

STEP #1: Educate & Enroll

Free and No Obligation.

Let's get on the same page.

Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.

First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.

STEP #2 Evaluate

Trademark searches empower us to craft a smart plan.

Time to Complete: 2-7 Days.

Second, we cut-through the lawyer-speak and outline your options in plain English.

When finished, you will have explored what we call "the Two Big Questions":

1. Can You Even Use It? and

2. Can You Own the Rights to It?

More importantly, you'll have a plan you have confidence in.

STEP #3: Equip

Putting your plan into action.

Time to Complete: 2+ Days.

We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your applications are pending.

STEP #4: Examine

The Trademark Office and the Public scrutinize your Application.

Time to Complete: 9 - 24 Months.

It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.

Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.

STEP #5: Enforce

Building your defenses.

Time to Complete: Ongoing for the Life of the Registration.

Step 5 is a journey of a thousand miles.

After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:

  • monitoring databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a registered mark
  • telling the competitor-infringers to stop using your mark (to 'cease and desist)
  • if necessary, litigating to force compliance with the law

My Story

I Have Over 15 Years of Experience in The Industry

Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.

What our clients saying


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Larry Davis

Lucid Dog SEO

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Lisa Chen

ABC Company

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JT Moore

Killer Productions

We Stop The Competition From Raiding Your Business.

We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.

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Looking to Locate Your Business in TX? Here's Why Dallas Is A Great Choice!

Grow Your Business in The Big “D” – Dallas, Texas.

When it comes to business, why, it just doesn’t get much better than Dallas. By putting your business right in the middle of the action of the Dallas-Fort Worth Metroplex, you’ll be setting yourself up for success. Because, as they say, success leaves clues – and Dallas is abundant with clues to running a thriving enterprise.

By locating in Dallas you’ll be joining one of the fastest growing areas of the United States both in terms of population and economically with 25 Fortune 500 companies as of 2019. Nearly 1.5 million people live in Dallas alone, and the Dallas-Fort Worth Metroplex is home to more than 7 million people — making it a large and diverse market to fly your entrepreneurial flag. Business flocks to Dallas as the third most popular city for business meetings and the Kay Bailey Hutchinson Convention Center – with a million square feet of meeting space – is one of the busiest in the nation.

Three interstate highways, four U.S. highways and the third largest airport in the U.S, Dallas-Fort Worth International Airport, connect Dallas to the rest of the country and the world. DFW has multiple daily flights direct to China, Australia, and throughout Europe and Latin America. Several smaller general aviation, community and military airports also serve the area as well as Dallas Love Field (DAL), the commercial airport that serves Dallas as the main airline hub until the opening of DFW.

If your business relies on high-tech talent, the Dallas area boasts one of the highest concentrations of technology workers in the nation. Dallas is built on the backbone of technology, data and telecommunications services industries, including internationally known powerhouses with headquarters in the region such as: 


Texas Instruments




Lockheed Martin

Want Help Growing Your Business? These Organizations Can Help!

Growing Your Small- to Medium-Sized Business in Dallas, TX

Yes, it’s true that almost everything is bigger in Texas, but everything starts small. To get your start, you might want to check out the Small Business Development CenterThe Dallas Technology Business Counsel, the Small Business Administration Officesand tech accelerators such as TechWildcatters and the Capital Factory. In Dallas, you’ll find a good soil to grow your fledgling business with access to top-drawer clients and vendors that can give you a boost. Here are some small and medium-sized enterprises (SME) that call Dallas home where you will fit right in: 

Odin Leather Goods

Your House or Mine

Perennials and Sutherland


Pecan Lodge

When it comes to networking with other business people, Dallas has several chambers of commerce that serve areas of the city, some serve specific demographics and the Dallas Regional Chamber of Commerce encompasses the entire Dallas-Fort Worth area. Whether you are looking to network with a specific constituency or a broad business base, you will find a chamber that will suit your niche.

Does Dallas Have Access to World-Class Universities? You Bet!
  • Dallas Means Academic Excellence 

    Southern Methodist University

    Of course, the main campus of Southern Methodist University is located at University Park along Central Expressway, and offers a host of undergraduate, graduate, and doctoral programs, and is also home to the George W. Bush Presidential Library located along Highway 75/Central Expressway, and University Boulevard.

    The University of Dallas

    According to UD President Thomas Hibbs, “UD education is about introducing students to the great stories, the great debates, the great texts, the great inquiries to which we are heir; it is about discerning our place here and now in relation to the past and as part of a community that stretches from here to eternity.”  And, UD’s demanding academic programs, coupled with its Catholic heritage, are known nation-wide for achieving Dr. Hibb’s vision. 

    The University of Texas at Dallas

    The University of Texas at Dallas offers an array of programs for entrepreneurs ranging from weekend classes to degreed programs in entrepreneurship and business management through the Naveen Jindal School of Management. UTD also is home to a tech incubator and frequently hosts special events for inventors and entrepreneurs where you can find sharp talent for your expansion, research and development efforts.

    These programs in particular may be of interest to you as an entrepreneur: 

    • University of Texas Dallas Certificate of Management
    • University of Texas Dallas Innovation Entrepreneurship Certificate
    • University of Texas Dallas Executive Product Lifecycle and Supply Chain Management
Dallas is Not a Boring Suburb! Enjoy These Sports, Music, Arts and Top Healthcare Options

Living the Good Life in Dallas

When you have a great place for business, expect arts, music, sports and healthcare to follow. Like all major big cities and centers of commerce, Dallas plays host to museums, sports teams, music and the arts. Of course, what good football fan wouldn’t love to live in the city that is home to the Cowboys? If it is high culture you seek, the AT&T Performing Arts Center features opera, musical theater, ballet and modern dance. The Dallas Art Museum, the Morton H. Meyerson Symphony Center and the Perot Museum of Nature and Science round out a solid menu of world-class cultural institutions.

As for healthcare, Dallas takes a backseat to nobody with the University of Texas Southwestern Medical Center which has been recognized by U.S. News & World Report as a best regional hospital for the past 3 years in a row from 2017-2018 through 2019-2020.  

Secure Your Business and Brand in dallas, Texas

As a trademark attorney, Steven Thrasher has been practicing trademark law and serving clients in and around Dallas, Texas
for nearly 20 years. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.