We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process.

Denton Texas Trademark Attorneys
We Stop The Competition
From Raiding Your Business.


STEP #1: Educate & Enroll

Free and No Obligation.

Let's get on the same page.

Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.

First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.

STEP #2 Evaluate

Trademark searches empower us to craft a smart plan.

Time to Complete: 2-7 Days.

Second, we cut-through the lawyer-speak and outline your options in plain English.

When finished, you will have explored what we call "the Two Big Questions":

1. Can You Even Use It? and

2. Can You Own the Rights to It?

More importantly, you'll have a plan you have confidence in.

STEP #3: Equip

Putting your plan into action.

Time to Complete: 2+ Days.

We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your applications are pending.

STEP #4: Examine

The Trademark Office and the Public scrutinize your Application.

Time to Complete: 9 - 24 Months.

It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.

Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.

STEP #5: Enforce

Building your defenses.

Time to Complete: Ongoing for the Life of the Registration.

Step 5 is a journey of a thousand miles.

After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:

  • monitoring databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a registered mark
  • telling the competitor-infringers to stop using your mark (to 'cease and desist)
  • if necessary, litigating to force compliance with the law

My Story

I Have Over 15 Years of Experience in The Industry

Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.

What our clients saying


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Lucid Dog SEO

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ABC Company

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Killer Productions

We Stop The Competition From Raiding Your Business.

We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.

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Looking to Locate Your Business in TX? Here's Why Denton Is A Great Choice!

Grow Your Business in Denton.

Business owners find that Denton, Texas is a great place to call your company home. With a vibrant business community, Denton is not only the county seat in Denton County, but it is also well located as part of the Dallas-Fort Worth Metroplex’s strong global business climate. As one of the fastest growing towns in the nation, Denton city stands out as a big town with a small-town feel in a top metropolitan location to grow your business. 

Looking to put your business in the middle of the action? Denton’s industrial and business base has access to major highway systems and is connected to heavy rail, passenger rail and bus service connecting Denton to the entire DFW metro area. And in case you haven’t heard, DFW is one of the fastest growing areas of the United States both in terms of population and the economy with 25 Fortune 500 companies in the DFW area as of 2019.

Denton’s long-standing industrial base includes of a range of multinational corporations such as: 


Sally’s Beauty Supply


Want Help Growing Your Business? These Organizations Can Help!

Growing a Business in Denton

With a pro-business, growth mindset, Denton also is a great place for small- and medium-sized enterprises (SME) you may wish to patronize, including: 

Morrison’s Milling Co.

Kirkpatrick Architecture Studios

Safran Electrical and Power

Denton’s Economic Development Partnership actively recruits and assists businesses for expansion and relocation in Denton. Additionally, the Denton Chamber of Commerce is an active chapter of the Chambers of Commerce nationally which supports the interest of and increases the visibility of businesses in their communities. 

Does Denton Have Access to World-Class Universities? You Bet!
  • Universities in and around Denton

    Once known only as a university town, Denton is the birthplace of the University of North Texas as well as the Texas Woman’s University which has one of the top nursing programs in the country.  Not too far away, businesses have access to programs available through the Naveen Jindal School of Management at University of Texas Dallas. UTD also is home to a tech incubator and frequently hosts special events for entrepreneurs where you can find sharp talent for your expansion, research and development efforts.

    These programs in particular may be of interest to you as an entrepreneur: 

    • University of Texas Dallas Certificate of Management
    • University of Texas Dallas Innovation Entrepreneurship Certificate
    • University of Texas Dallas Executive Product Lifecycle and Supply Chain Management
Denton's Not a Boring Suburb! Enjoy These Music Venues, Festivals, Rodeo and Top Healthcare Options:

Music and Culture in Denton

When you have a great place for business and life, expect a great cultural scene to follow. Denton has been extolled as one of the top new music venues in the country with a strong independent music scene and home to the Denton Arts and Jazz Festival, The University of North Texas Music School began the first jazz studies program in the nation, a nationally acclaimed program part of one of the largest music schools in the U.S. For a bit of local flavor, Denton hosts the annual North Texas State Fair and Rodeo.

People in Denton also can access top healthcare at local health system Texas Health Presbyterian in Denton.

Thrasher Trademark Law Can Secure Your Business and Brand in Denton, Texas

Trademark attorney Steven Thrasher has been serving Denton and the surrounding Dallas-Fort Worth area since 2002. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses.  If you’re looking for a “trademark lawyer near me”, give us a call. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.