We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process.

El Paso Texas Trademark Attorneys
We Stop The Competition
From Raiding Your Business.

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STEP #1: Educate & Enroll

Free and No Obligation.

Let's get on the same page.

Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.

First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.

STEP #2 Evaluate

Trademark searches empower us to craft a smart plan.

Time to Complete: 2-7 Days.

Second, we cut-through the lawyer-speak and outline your options in plain English.

When finished, you will have explored what we call "the Two Big Questions":

1. Can You Even Use It? and

2. Can You Own the Rights to It?

More importantly, you'll have a plan you have confidence in.

STEP #3: Equip

Putting your plan into action.

Time to Complete: 2+ Days.

We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your applications are pending.

STEP #4: Examine

The Trademark Office and the Public scrutinize your Application.

Time to Complete: 9 - 24 Months.

It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.

Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.

STEP #5: Enforce

Building your defenses.

Time to Complete: Ongoing for the Life of the Registration.

Step 5 is a journey of a thousand miles.

After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:

  • monitoring databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a registered mark
  • telling the competitor-infringers to stop using your mark (to 'cease and desist)
  • if necessary, litigating to force compliance with the law

My Story

I Have Over 15 Years of Experience in The Industry

Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.

What our clients saying

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Larry Davis

Lucid Dog SEO

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Lisa Chen

ABC Company

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JT Moore

Killer Productions

We Stop The Competition From Raiding Your Business.

We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.

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Looking to Locate Your Business in TX? Here's Why El Paso Is A Great Choice!

Grow Your Business in El Paso.

El Paso, Texas is the farthermost western edge of Texas abutting both Mexico to the south and New Mexico to the west making it a binational and tri-city metropolitan statistical area of more than 1 million people. As part of the Permian Basin, it shares the oil riches of West Texas and later developed thriving garment and mineral refining industries, as well.  

Proximity to Mexico has colored the history and culture of El Paso with Mexican and Texan traditions making El Paso a great place for any bilingual industry. El Paso has several times been named the safest large city in America with the presence of a large military training base, Fort Bliss, and several law enforcement arms of the government establishing offices here including the Drug Enforcement Agency, United States Border Patrol, an army medical center and airfield among other installations. For businesses looking for a strong, stable city with all the advantages of a military community, El Paso stands out among the best.

El Paso International Airport transports passengers and freight with regional and national connections through several major airlines. Growing your business in El Paso gives you easy access to heavy rail as well as national passenger rail service with Amtrak out of the historic Union Depot, while Interstate 10 runs through El Paso from Jacksonville, Florida to Los Angeles and connects to a vast system of state and local highways.

El Paso’s business community is anchored by several multinational corporations in a wide range of industries from defense contracting to materials manufacturing, transportation and healthcare, including: 

Raytheon

Western Refining

DMP Cryosystems Inc

Union Pacific Railroad

Cardinal Health 

Want Help Growing Your Business? These Organizations Can Help!

Doing Business in El Paso

El Paso Economic and International Development can direct and support businesses interested in taking advantage of one of the largest manufacturing areas in the country, and the largest city on the U.S.-Mexican border. Meanwhile, the El Paso Chamber is a strong organizing force for the local business community.

As the owner of a growing business yourself, here are some small and mid-sized businesses you may want to get to know and do business with in El Paso (also see your local Small Business Administration):

Mithoff Burton Partners

El Paso Aero Inc/Avionics

Mijares Mora 

Ascend Entrepreneurial Growth

Makios Technology

Does El Paso Have Access to World-Class Universities? You Bet!
  • University Life in El PasoThe University of Texas at El Paso provides major academic programs for the people of the area with a high degree of doctoral academic research activity. Several smaller universities and colleges offer 2-, 4- and post-graduate degrees. UTEP’s School of Business is accredited by the Association to Advance Collegiate Schools of Business preparing its graduates for global leadership. 

    These programs may be of interest to you as a businessperson:

    • UTEP’s Executive MBA
    • UTEP’s Accelerated MBA
El Paso's Not a Boring Suburb! Enjoy These Parks, Outdoor Activities, Museums, Orchestra and Top Healthcare Options:

Culture, Sports and Life in El Paso

The Franklin Mountains State Park is the largest city park in the United States with hiking, camping and other outdoor activities. El Paso has a lively arts and music scene supported by locals and a university community. The University of Texas at El Paso is also host to the annual Sun Bowl at Sun Bowl Stadium. For those with a more cultural bent, El Paso offers fine arts, museums, orchestra and ballet making it a great community to attract quality employees

Healthcare for the military is provided by the William Beaumont Army Medical Center. The University Medical Center of El Paso has been in the community for 100 years and is the only Level 1 trauma center in the region. Several other major medical centers and children’s hospitals are available to the public.

Thrasher Trademark Law Can Secure Your Business and Brand in El Paso

As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law out of the Dallas-Fort Worth Metro area and serving clients in El Paso for nearly 20 years, including Broken Drum Enterprises, LLC. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.