We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process.

Fair Oaks Ranch Texas Trademark Attorneys
We Stop The Competition
From Raiding Your Business.


STEP #1: Educate & Enroll

Free and No Obligation.

Let's get on the same page.

Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.

First we learn about you, your business and the goals you have for your brand. Second, you’ll learn about the registration process via our proprietary video library and Action-Sheets.

STEP #2 Evaluate

Trademark searches empower us to craft a smart plan.

Time to Complete: 2-7 Days.

Second, we cut through the lawyer-speak and outline your options in plain English.

When finished, you will have explored what we call “the Two Big Questions”:

1. Can You Even Use It? and

2. Can You Own the Rights to It?

More importantly, you’ll have a plan you have confidence in.

STEP #3: Equip

Putting your plan into action.

Time to Complete: 2+ Days.

We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your applications are pending.

STEP #4: Examine

The Trademark Office and the Public scrutinize your Application.

Time to Complete: 9 - 24 Months.

It begins with an Office Examination by an Examining Attorney (the “EA”). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.

Next, the public has the opportunity to examine your mark by registering “Opposition” to your mark’s registration. Here’s where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy...and expensive.

STEP #5: Enforce

Building your defenses.

Time to Complete: Ongoing for the Life of the Registration.

Step 5 is a journey of a thousand miles.

After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must ‘police it.’ Policing is a fancy way of saying that you can’t just let anyone use your mark, and it involves four activities:

  • monitoring databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a registered mark
  • telling the competitor-infringers to stop using your mark (to ‘cease and desist’)
  • if necessary, litigating to force compliance with the law

My Story

I Have Over 15 Years of Experience in the Trademark Industry

Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.

What our clients ARE saying

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Larry Davis

Lucid Dog SEO

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Lisa Chen

ABC Company

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JT Moore

Killer Productions

We Stop The Competition From Raiding Your Business.

We Register, Enforce and Defend Your Trademarks with Our Exclusive Trademark Process.

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Looking to Locate Your Business in TX? Here's Why Fair Oak Ranch Is A Great Choice!

When you get the advice of others, listen to those most in the know.

So, if you want to find a superb place for your new business in the San Antonio area, consult the San Antonio Express-News because you will find that the local newspaper named Fair Oaks Ranch a prime location to site a new business in the metro area for 2019. Let’s take a look at why…

Fair Oaks Ranch began as one man’s cattle and horse ranch, finally building a residential community in the 1970s and incorporating in the 1980s. This makes Fair Oaks Ranch fairly homogeneous, meaning if you are targeting a certain type of market, you will be ‘shooting fish in a barrel’ here. That market would be solidly middle class (median household income is $100,000), family-friendly and living in a modern residential community focused on quality of life. Fair Oaks Ranch has grown from about 5,000 to 10,000 people since 2010 as the community looks toward the future.

If you or your goods have places to go beyond the ranch, you can get there from here. When your business is near San Antonio, you are well-connected to the rest of the world. Fair Oaks Ranch is located near Interstate 10, a main artery through Texas stretching coast-to-coast. In Fair Oaks Ranch, you are part of the Texas Triangle which includes San Antonio, Austin, Houston and Dallas-Fort Worth with major highways facilitating transportation among the 5 cities. Passenger and freight railroad service is available in San Antonio with two Amtrak passenger lines and the Union Pacific Railroad moving freight through the intermodal station. The San Antonio International Airport is a commercial airport with 11 airlines connecting with 42 destinations. For private aircraft, the Stinson Municipal Airport in San Antonio is the reliever airport for SAT and the second oldest general aviation airport in the United States.  

In Fair Oaks Ranch, you are part of the San Antonio metro area, home to six Fortune 500 companies that have corporate or regional headquarters in the city. Major companies with a presence in the city include Boeing and Toyota. Other major San Antonio area corporations are: 

Valero Energy

NuStar Energy


CST Brands


Want Help Growing Your Business? These Organizations Can Help!

Join a Focused Business Community in Fair Oaks Ranch, TX

Named as a prime location for a workplace, Fair Oaks Ranch is opening opportunities as it plans its municipal development district. Recently established in 2011, the municipal development district has the power to approve funding for projects. If your business idea is suited to appeal to this very distinct community, you may do well to speak to the Fair Oaks Ranch development team to find out how your retail or professional business will fit into their long-term plans for the economic future of the town. Some businesses that have already established a Fair Oaks Ranch address include:

Tab Services

Bee Creek Communications

Baker and Anderson Custom Homes

JonesSwenson Auctions

Does Fair Oaks Ranch Have Access to World-Class Universities? You Bet!
  • Higher Education near Fair Oaks? Check Out San Antonio’s Academic OptionsA big city like San Antonio has a lot of options for higher education for you and your employees. Whether you are looking to advance your own education in business or send your managers for more training, you have excellent options. The University of Texas at San Antonio School of Business has a broad range of executive education with 21-month degreed programs or customized workshops and bootcamps to meet your particular needs. One of the other big universities in town is Texas A&M University in San Antonio offering advanced degrees in MBAs, computer science and accounting.  Other universities include:
    • University of the Incarnate Word
    • Palo Alto College
    • Our Lady of the Lake University
    • St. Mary’s University
Fair Oaks Ranch's Not a Boring Suburb! Enjoy Tennis, Golf, Restaurants, Fitness Facilities and World-class Healthcare Options<br />

Live the Refined Family Life in Fair Oaks Ranch, TX

Fair Oaks Ranch has parks, trails and a river that runs through it. The park system is maintained by the Fair Oaks Ranch Homeowner’s Association. The Fair Oaks Ranch Golf and Country Club is the center of the local social scene; it has two championship golf courses, tennis courts, pools, dining and fitness facilities.   When you want a night out in the big city, San Antonio is just 25 miles away with its famous River Walk, major league sports team NBA San Antonio Spurs, and, of  course, for some local history Remember the Alamo! If it’s fine dining you prefer, San Antonio was named by UNESCO as one of only 26 cities in the world as a “City of Creativity for Gastronomy”. 

If you or your employees’ families should have a quick medical emergency, Methodist Healthcare has a  freestanding ER next door in Boerne. Methodist is part of a larger Texas hospital system. For more options, you can find world class healthcare in San Antonio with research, teaching and hospital facilities connected to the University of Texas Health Science Center at San Antonio.  

Thrasher Trademark Law Can Secure Your Business and Brand in Fair Oaks Ranch, TX

As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark and serving clients in and around San Antonio for nearly 20 years. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.