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We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process.

Fort Worth Trademark Attorneys
We Stop The Competition
From Raiding Your Business.

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What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management
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STEP #1: Educate & Enroll

Free and No Obligation.

Let's get on the same page.

Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.

First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.

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mastering trademarks

STEP #2 Evaluate

Trademark searches empower us to craft a smart plan.

Time to Complete: 2-7 Days.

Second, we cut-through the lawyer-speak and outline your options in plain English.

When finished, you will have explored what we call "the Two Big Questions":

1. Can You Even Use It? and

2. Can You Own the Rights to It?

More importantly, you'll have a plan you have confidence in.

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trademark searches

STEP #3: Equip

Putting your plan into action.

Time to Complete: 2+ Days.

We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your applications are pending.

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trademark application

STEP #4: Examine

The Trademark Office and the Public scrutinize your Application.

Time to Complete: 9 - 24 Months.

It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.

Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.

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trademark examination

STEP #5: Enforce

Building your defenses.

Time to Complete: Ongoing for the Life of the Registration.

Step 5 is a journey of a thousand miles.

After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:

  • monitoring databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a registered mark
  • telling the competitor-infringers to stop using your mark (to 'cease and desist)
  • if necessary, litigating to force compliance with the law
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trademark enforcement

My Story

I Have Over 15 Years of Experience in The Industry

Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.

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What our clients saying

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Larry Davis

Lucid Dog SEO

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Lisa Chen

ABC Company

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JT Moore

Killer Productions

We Stop The Competition From Raiding Your Business.

We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.

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Advice on full range of corporate law matters
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Fort Worth Trademark Lawyer

At Trademark Law USA in Fort Worth, we truly understand the crucial role that trademarks play for businesses. A trademark holds immense value and goes far beyond being a mere symbol; it serves as the cornerstone of brand identity and recognition. Allow me to explain why it is an absolutely vital step for businesses aiming for long term success.

1. Building Brand Recognition and Trust; One of the key advantages of having a trademark is that it allows you to establish a unique identity for your business. When your trademark is well designed and easily recognizable, customers can effortlessly associate your products or services with your brand.

2. Legal Protection and Exclusive Rights; Registering a trademark grants you exclusive rights to use that mark in connection with your goods or services within the registered territory. This legal protection acts as a shield against potential infringers, counterfeiters or competitors who might attempt to exploit the success of your brand. Trademarks serve as a powerful deterrent, preventing others from adopting similar marks that could confuse consumers.

3. National and International Expansion Opportunities; With a registered trademark, your business gains the ability to expand both nationally and internationally. By safeguarding your mark in different jurisdictions, you create a solid foundation for growth beyond just your local market.

4. Asset Value and Brand Equity;
Trademarks hold significant value as assets for businesses and their worth can increase over time as the brand grows and gains recognition. In situations such as mergers, acquisitions or business sales, having a registered trademark adds substantial value to your company. Trademarks also offer opportunities for licensing or franchising, which can generate additional streams of revenue.

• Incontestable Rights; After continuous use and registration for a certain period, trademarks can attain the status of being “incontestable.” This means that the validity of your trademark is unquestionable, providing it with stronger legal protection and making it more challenging for others to challenge its ownership.

• Protection Against Domain Name Issues; Registering a trademark proves extremely valuable when resolving domain name disputes. If someone else registers a domain name that infringes upon your trademark, you have legal options to regain control through established domain dispute resolution mechanisms.

• Maintaining Competitive Advantage; A trademark helps fortify your businesss market position by preventing competitors from diluting your brand or capitalizing on your reputation. Robust trademark protection allows you to confidently invest in marketing and brand development without worrying about losing market impact due to dilution.

• Enhancing Business Value; Ultimately, the strength and recognition of a brand play a critical role in assessing the long term success of a business. Having a registered trademark showcases professionalism and commitment to upholding the integrity of your brand.
Investors and potential partners are more likely to be attracted to a business that has a strong and well protected brand.

• Protection for Design and Innovation; Trademarks go beyond just words or logos; they can also cover product designs and packaging. By registering your product designs as trademarks, you can safeguard your unique and innovative designs from imitators, ensuring that you benefit from your own creativity.

• Peace of Mind; Having a registered trademark provides peace of mind for business owners. It allows you to concentrate on building and expanding your business without constantly worrying about others infringing upon your intellectual property rights.

If you are looking for a Fort Worth trademark attorney, we are here to help.

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Looking to Locate Your Business in TX? Here's Why Fort Worth Is A Great Choice!

Grow Your Business in Fort Worth.

Business owners find that Fort Worth, Texas is an excellent place to call your company home – and that’s not hyperbole. Beginning as a cattle trading crossroads — literally at the Stockyards downtown — today’s Fort Worth is a mecca for the telecommunications and transportation industries. The culture blends old and new to create an exciting place to build and expand your dream. Fort Worth ranks among one of the best cities in the U.S. for business and entrepreneurship.

As the town that put the “Fort Worth” in the DFW Metroplex, it has a population of nearly 1 million people attracted by the opportunities DFW offers. As of 2019, 25 Fortune 500 companies put down roots in the DFW area. Three interstate highways, four U.S. highways and the third largest airport in the U.S, Dallas-Fort Worth International Airport, connect Fort Worth to the rest of the country and the world with multiple daily flights direct to China, Australia, and throughout Europe and Latin America. Several smaller general aviation, community and military airports also serve the area.

All the busy-ness and development that has made Fort Worth a booming metropolis can partially be attributed to these global corporations: 

Bell Helicopter

Lockheed Martin

American Airlines

Burlington Northern Santa Fe

Want Help Growing Your Business? These Organizations Can Help!

Developing a Business in Fort Worth

With all this activity, Fort Worth is a great place for small- and medium-sized enterprises (SME) to do business, some of which are:

Stoker Creative

The Beck Group

DataVox

The Fort Worth Chamber of Commerce and Fort Worth Chamber Economic Development rally the businesses and the infrastructure, providing a structure to attract and grow enterprising individuals and corporations. If this is all sounding great to you, the Fort Worth Relocation Guide can provide ample resources as you plan your move to the area.

Does Fort Worth Have Access to World-Class Universities? You Bet!
  • Academic Excellence in Fort Worth

    An educated workforce is the bedrock of a great and thriving business community, and DFW has many world-class universities and research institutions. In Fort Worth, Texas Christian University, Texas Wesleyan University,  University of North Texas Health Science Center, and Texas A&M University School of Law enrich the area with well-prepared graduates.

    The University of Texas at Dallas makes available the Naveen Jindal School of Management for people looking to grow their own skills and those of their employees. UTD also is home to a tech incubator and frequently hosts special events for inventors and entrepreneurs where you can find sharp talent for your expansion, research and development efforts.

Fort Worth's Not a Boring Suburb! Enjoy These Restaurants, Retail Stores and Top Healthcare Options

Art and Culture in Fort Worth

The history of Fort Worth lends its color to the local cultural scene, and its current-day international business flavor adds the dash of sophistication. The Sid Richardson Museum houses top collections of western art, while the Modern Museum of Art and many other institutions are centers of musical, artistic and architectural excellence.


Fort Worth residents and employers have access to top healthcare. In addition to the University of North Texas Health Resources, JPS Health Network, Baylor, Scott & White and Cook Children’s Medical Center round out the major hospital systems available to you and your employees.  

Secure Your Business and Brand in Fort Worth, Texas

As a trademark attorney practicing in the Fort Worth area since 2002, Steven Thrasher has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses.  In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.