We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
Trademark Portfolio Management
Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
Trademark Enforcement: Notices and Cease and Desist
Trademark Enforcement: Notices and Cease and Desist So what can you do if you discover that someone is stealing your customers by using your...
Shopify Brand/ Trademark Strategy
Shopify Brand/ Trademark StrategyIf you sell on Shopify, you must have a Shopify Brand Strategy, and the Shopify Brand Strategy is all about the...
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Looking to Locate Your Business in DFW? Here's Why Park Cities (Highland Park) Is A Great Choice!
Grow Your Distinctive Professional Presence in the Park Cities (Highland Park).
Professionals and high-end retailers find that Park Cities (Highland Park, Texas and University Park, Texas) is an excellent place to call home. A historic town of walkable, tree-lined streets and fine retail establishments, Park Cities is home to many professionals in business, management and the sciences. As such, Highland Park and University Park are great places to maintain your professional office or unique retail shop supported by public amenities and a well-run, quiet community.
Looking to build a distinctive professional presence? Highland Park was designed by Wilbur David Cook, the landscape designer best known for designing Beverly Hills, California.
The Park Cities’ unique character is a product of the independence they fought for and won in a protracted battle against annexation with Dallas beginning shortly after their incorporation around 1913 and ending in 1945. With fewer than 30,000 residents today, the Park Cities area has retained its charm by preserving the lovely historic homes yet selectively updating important buildings including the municipal facilities and library.
The City of Dallas annexed land adjacent to the Park Cities, so it is surrounded by but not officially part of the most active business areas in the Dallas-Fort Worth Metroplex. Highland Park and University Park have continued to retain its small town character while surrounded by Dallas, the largest city in one of the fastest growing areas of the United States both in terms of population and the economy with 25 Fortune 500 companies in the DFW area as of 2019.
With all this history, it is not surprising to learn that the Park Cities is home to the prestigious Dallas Country Club.
Want Help Growing Your Business? These Organizations Can Help!
Establishing a Professional Presence in Highland Park
With its quiet, small-town flavor, Highland Park is a great place for professional business and retail owners to establish an office or shop. Built in the early 20th century, Highland Park Village was the first shopping center of its kind in the United States. Today, upscale retail stores preserve its reputation as the premium luxury shopping and lifestyle experience in Dallas with such fine shops and restaurants as:
Fendi
Cartier
Chanel
Balenciaga
Café Pacific
Does Park Cities (Highland Park) Have Access to World-Class Universities? You Bet!
- Executive Education for the Park CitiesOf course, the main campus of Southern Methodist University is located at University Park along Central Expressway, and offers a host of undergraduate, graduate, and doctoral programs, and is also home to the George W. Bush Presidential Library (also located along Highway 75/Central Expressway, and University Boulevard).
Not far away, at the University of Texas Dallas, world-class technical and business management education is available through the Naveen Jindal School of Management. UTD also is home to a tech incubator and frequently hosts special events for inventors and entrepreneurs where you can find sharp talent for your expansion, research and development efforts.
These programs in particular may be of interest to you as an entrepreneur:
- University of Texas Dallas Certificate of Management
- University of Texas Dallas Innovation Entrepreneurship Certificate
- University of Texas Dallas Executive Product Lifecycle and Supply Chain Management
Park Cities (Highland Park) Not a Boring Suburb! Enjoy Exclusive Living, Fine Retail and World-Class Healthcare
The Park Cities’ Lifestyle
When you have a great location for business like the Dallas area, expect exclusive living, fine retail, creative professional pursuits and a surrounding infrastructure to support it. Dallas Love Field is nearby to conveniently serve Highland Park/University Park. Love Field was the main airport serving the Dallas area until the opening of Dallas-Fort Worth International Airport in 1974.
Highland Park residents have access to world-class Dallas area healthcare providers including Baylor University Medical Center and Parkland Health and Hospital System.
Thrasher Trademark Law Can Secure Your Exclusive Business and Brand in Highland Park, Texas
Trademark attorney Steven Thrasher has been serving Highland Park and the surrounding Dallas-Fort Worth area since 2002. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. So, if you’re looking for a “trademark lawyer near me” in Park Cities, why not give us a call? In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.