We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
Trademark Portfolio Management
Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
Trademark Enforcement: Notices and Cease and Desist
Trademark Enforcement: Notices and Cease and Desist So what can you do if you discover that someone is stealing your customers by using your...
Shopify Brand/ Trademark Strategy
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Looking to Locate Your Business in Texas? Here's Why Houston Is A Great Choice!
Join the Big Time in Houston, Texas.
Love the big city? Get ready to love Houston for business and for fun. Yes, you and your business can be part of it. Houston’s got room for you because it is big. (How big is it?) Houston is SO big that you could fit Philadelphia, Baltimore, Chicago and Detroit inside the city limits. It’s a city of nearly 2.5 million people making it the 4th most populous city in the United States. The Port of Houston handles the most waterborne tonnage in the country and it is the #1 U.S. city for exports. Expand your thinking because in Houston, you’ve got all the room you need to grow.
If you are still not sure whether Houston is for you, consider that Forbes magazine ranked the city the “Best Place for Business and Careers” in the state of Texas. You’ll be betting with winners, as Houston was identified as the #1 city for job creation by the U.S. Bureau of Labor Statistics. It’s an international city with many foreign consulates and banks to facilitate your ex-U.S. plans.
Location and accessibility contribute to its #1 rankings. In addition to the port system that is essential to its economy, a well-developed METRO rail and bus system moves people around the Houston area, and a bullet train between Dallas and Houston is in the planning stage. With many private and public general aviation airports to base your personal or executive aircraft, you and your employees can control your travel schedules. Prefer to fly commercial? Houston’s William P. Hobby Airport (hub for Southwestern Airlines) and the George Bush Intercontinental Airport (hub for United Airlines) offer daily direct flights to national and international destinations. Major highway arteries that reach beyond Texas to the rest of the continent are Interstate 10 and U.S. Highway 69.
Big Houston Corporations: Oil, NASA and More
Houston has a past built on a strong industrial base featuring oil and natural gas, a future that embraces technological and cultural changes, and a present that is leveraging its assets in energy, aeronautics and biotechnology to make the future happen. Second only to New York City, Houston is headquarters to the most Fortune 500 companies in the country. And where better to see the future than from NASA’s Johnson Space Center? Some other major enterprises anchored in Houston and moving toward that change today are:
Phillips66
Sysco
Halliburton
Plains All-American Pipeline
Waste Management
Want Help Growing Your Business? These Organizations Can Help!
Houston’s Small- and Medium-Sized Business Welcome Mat
When you are big, you have a lot to offer. Houston’s Economic Development division can accommodate your business dream – no matter what size it is – and introduce you to incentives, enterprise zones, historic site tax exemptions, industrial siting and more. Your business can cater to many geographies, demographics and markets by accessing opportunities seeking entrepreneurs like you through the city’s Create Catalytic Change initiative. Consider Uptown near the high-end stores of the Galleria, the Westchase District with a variety of businesses, or the Energy Corridor where major oil companies are based.
If you are a small business or newly-minted entrepreneur looking to take your next step toward Houston, the University of Houston’s Small Business Development Center has a wealth of guidance and information to get you started.
Does Houston Have Access to World-Class Universities? You Bet!
- Premier Academics in Houston, TXAs one of the dominant academic institutions, the University of Houston graduates 12,500 students a year with 80% staying in the Houston area. Also prominent in Houston, Rice University is known for outstanding academics. Several other large public and private universities are located within Houston, including a system of community college campuses that provide training and skills-building for your employees. When you want to level up your own education or that of your executives, you have ample options with graduate, doctoral and post-graduate programs. In particular, these programs may be of interest to you as an entrepreneur:
- Rice University Jones Graduate School of Business
- Rice Alliance for Technology and Entrepreneurship
Houston's Not a Boring Suburb! Enjoy These Arts, Music, Museum, Shopping, Watch Football and Top Healthcare Options:
Living the Big Life in Houston
Houston’s cultural and entertainment riches are easily available in all parts of the city, with opportunities to enjoy the arts, music, and museums at top-drawer venues such as Houston’s Museum District. For shopping, the Galleria is both the largest and most luxurious shopping center in Texas. Rather watch football while she shops? Head over to the Mercedes-Benz Superdome. Religions of all types are well-represented in this city, and most notably the largest church in the United States is located here (because, after all, we told you Houston was BIG) with more than 50,000 people in weekly attendance at Lakewood Church led by famous televangelist Joel Osteen. Hankerin’ for some local color? Look no farther than the Houston Livestock Show and Rodeo.
Excellent healthcare options for you and your employees are abundant in Houston at the Texas Medical Center, a 2-square-mile facility with 54 medical related institutions including 21 hospitals, 4 medical schools, research and specialty care providers.
Thrasher Trademark Law Can Secure Your Business and Brand in Houston, Texas
As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law and serving clients in Houston since 2002. During that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.
Our Texas Locations
Abilene | Addison | Allen | Arlington | Austin | Baytown | Dallas | Deer Park | Frisco | Highland Park | Lakeway | Lubbock | McKinney | Plano | Pflugerville | Round Rock | Richardson