We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process. Irving Trademark Attorneys
We Stop The Competition
From Raiding Your Business.

Our Job for You

Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.

The Good News: your customers notice.

The Bad News is that your competition notices, too, and tries to steal your customers away.

We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.

What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management

What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management

Our Exclusive Trademark System

Educate, Evaluate & Equip

  • Fast Processing
  • Confidential Pre-Search Interview Helps Prevent Missteps
  • Easy to Follow Classes Mean You’ll Understand Every Step
  • Action-Sheets and Checklists
  • Federal Trademark Search
  • State Trademark Search
  • Common Law Trademark Search
  • Domain and Social Media Search
  • Attorney Consultation / Strategy Session
  • Trademark Application Process Budgeting
  • Application Status Monitoring
  • Status Updates
  • It Only Takes 5 Minutes to Get Started
  • If We Can’t Help You Get Your Money Back

STEP #1: Educate & Enroll

Free and No Obligation.

Let's get on the same page.

Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.

First we learn about you, your business and the goals you have for your brand. Second, you’ll learn about the registration process via our proprietary video library and Action-Sheets.

STEP #2 Evaluate

Trademark searches empower us to craft a smart plan.

Time to Complete: 2-7 Days.

Second, we cut through the lawyer-speak and outline your options in plain English.

When finished, you will have explored what we call “the Two Big Questions”:

1. Can You Even Use It? and

2. Can You Own the Rights to It?

More importantly, you’ll have a plan you have confidence in.

STEP #3: Equip

Putting your plan into action.

Time to Complete: 2+ Days.

We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your applications are pending.

STEP #4: Examine

The Trademark Office and the Public scrutinize your Application.

Time to Complete: 9 - 24 Months.

It begins with an Office Examination by an Examining Attorney (the “EA”). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.

Next, the public has the opportunity to examine your mark by registering “Opposition” to your mark’s registration. Here’s where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy...and expensive.

STEP #5: Enforce

Building your defenses.

Time to Complete: Ongoing for the Life of the Registration.

Step 5 is a journey of a thousand miles.

After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must ‘police it.’ Policing is a fancy way of saying that you can’t just let anyone use your mark, and it involves four activities:

  • monitoring databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a registered mark
  • telling the competitor-infringers to stop using your mark (to ‘cease and desist’)
  • if necessary, litigating to force compliance with the law

My Story

I Have Over 15 Years of Experience in the Trademark Industry

Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.

What our clients ARE saying

As a new solopreneur, navigating last-minute legal issues is stressful! Steven expertly assisted me,
and I give him my absolute highest recommendation.
Rarely, if ever, do I find a knowledgable lawyer who is also a consummate and successful business professional.
Steven’s both, and speaks ‘plain English’!

Ellin Sidell


A troll tried to hold my now Wall-Street Journal best-seller “You Are The Brand” hostage — the week before it published.
Fortunately, long before that happened, Steve designed & guided me through a plan.
When the attack came he was able to instantly stop the harassment. My book published on time and without a slap-down.
It was like watching legal-judo!

Mike Kim

“You Are the Brand”

The best money I’ve ever invested!

Jim Benge

Dallas Angel Investor & “Proud Shark”

We Stop The Competition From Raiding Your Business.

We Register, Enforce and Defend Your Trademarks with Our Exclusive Trademark Process.

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Looking to Locate Your Business in Texas? Here's Why Irving - Las Colinas Is A Great Choice!

Grow Your Business in Las Colinas.

Las Colinas, Texas is at the heart of the North Texas business community, and even in Texas where everything is bigger, nothing could be truer. Las Colinas is a great place for your business to call home. And it was planned that way. With a mix of office, business, retail and residential, Las Colinas was one of the first planned communities in the United States and immediately attracted headquarters and major regional offices of global corporations and entertainment companies.  

As part of the city of Irving, Texas, Las Colinas is centrally located in the heart of Dallas-Fort Worth Metroplex’s strong global business climate. And in case you haven’t heard, DFW is one of the fastest growing areas of the United States both in terms of population and the economy with 25 Fortune 500 companies in the DFW area as of 2019.

Looking to put your business in the middle of the action? Las Colinas has been in the middle of DFW’s explosive growth since it was first planned by developer Ben H. Carpenter in 1972. Today, this modern mix of office towers, industrial, residential, retail and restaurant space sits amid major highway and commuter rails systems. It also boasts its own unique people mover, the Las Colinas Area Personal Transit System or TCA, that takes people between businesses and entertainment areas. 

The list of global corporations that have a Las Colinas presence would even make a Texan blush including ExxonMobilVerizon and Kimberly-Clark. A few other notable corporations with a major presence in Las Colinas include: 


Abbott Laboratories


Westwood One

Zale Corporation

Want Help Growing Your Business? These Organizations Can Help!

Growing a Business in Las Colinas

With so many large corporations anchoring the business climate, Las Colinas also is a great place for small- and medium-sized enterprises (SME) including: 

HMS Holdings

Caris Life Sciences

Avacados from Mexico

The Irving Economic Development Partnership actively recruits and assists businesses for expansion and relocation into the second largest office space submarket in the Dallas area. Additionally, the Las Colinas business area is part of the Irving-Las Colinas Chamber of Commerce, a chapter with the Five Star Chamber distinction within the Chambers of Commerce nationally.  

Does Irving - Las Colinas Have Access to World-Class Universities? You Bet!
  • Strong Foundational Education to World-Class Executive Education in Las ColinasWith its wide range of global businesses and high-end entrepreneurs, Las Colinas residents enjoy a particularly high level of K-12 educational opportunities to prepare their children for success in the world. Notably, the prestigious North Hills Preparatory School is an Uplift Education institution as well as an International Baccalaureate Organization school charted by the IB in Geneva, Switzerland and has been named one of the 20 best schools in the U.S.

    Nearby, at the University of Texas Dallas, world-class business management education is available through the Naveen Jindal School of Management. UTD also is home to a tech incubator and frequently hosts special events for inventors and entrepreneurs where you can find sharp talent for your expansion, research and development efforts.

    These programs in particular may be of interest to you as an entrepreneur: 

    • University of Texas Dallas Certificate of Management
    • University of Texas Dallas Innovation Entrepreneurship Certificate
    • University of Texas Dallas Executive Product Lifecycle and Supply Chain Management
Irving - Las Colinas 's Not a Boring Suburb! Enjoy These Dining, Theater and Cultural Options:

Music, Arts, Entertainment and Life in Las Colinas 

If a gondola stroll down a lazy canal on a warm evening is your idea of relaxing after a hectic day, then Las Colinas beckons. Golf enthusiasts will appreciate the three private country clubs and another 4 championship golf courses located within gated communities. Seeking world-class entertainment? Then visit the Toyota Musc Center, a destination entertainment complex recently opened in Las Colinas.People in Las Colinas can access top healthcare nearby with groundbreaking cancer therapy at the Texas Center for Proton Therapy in Irving as well as top health systems in the Dallas area including Baylor University Medical Center and Parkland Health and Hospital System

Thrasher Trademark Law Can Secure Your Business and Brand in Irving – Las Colinas, Texas

Trademark attorney Steven Thrasher has been serving Las Colinas and the surrounding Dallas-Fort Worth area since 2002. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses.

If you’re looking for a “trademark lawyer near me”, give us a call. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.