We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process. Lake Highlands Trademark Attorneys
We Stop The Competition
From Raiding Your Business.

Our Job for You

Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.

The Good News: your customers notice.

The Bad News is that your competition notices, too, and tries to steal your customers away.

We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.

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What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:


  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management

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Our E5 Trademark System QuickStart

Educate, Evaluate & Equip
All Fees Included

  • Fast Processing
  • Confidential Pre-Search Interview Helps Prevent Missteps
  • Free Easy to Follow Classes Mean You’ll Understand Every Step
  • Free Action-Sheets and Checklists
  • Federal Trademark Search
  • State Trademark Search
  • Common Law Trademark Search
  • Domain and Social Media Search
  • Attorney Consultation / Strategy Session
  • Trademark Application Process Budgeting
  • Free Application Status Monitoring
  • Free Status Updates
  • It Only Takes 5 Minutes to Get Started
  • If We Can’t Help You Get Your Money Back

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Our Exclusive E5 Trademark System

Free and No Obligation.

Let’s get on the same page.

Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.

First we learn about you, your business and the goals you have for your brand. Second, you’ll learn about the trademark process via our proprietary video library and Action-Sheets.

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Trademark searches empower us to craft a smart plan.

Time to Complete: 2-7 Days.

Second, we cut-through the lawyer-speak and outline your options in plain English.

When finished, you will have explored what we call “the Two Big Questions”:

1. Can You Even Use It? and

2. Can You Own the Rights to It?

More importantly, you’ll have a plan you have confidence in.

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Putting your plan into action.

Time to Complete: 2+ Days.

We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program, or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your trademarks are pending.

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The Trademark Office and the Public scruitenize your Application.

Time to Complete: 9 – 24 Months.

In the Fourth Step, the Trademark Office and the public examine your trademark application.

It begins with a Trademark Office examination by an Examining Attorney (the “EA”). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, it is Published.

Next, the public has the opportunity to examine your mark by registering “Opposition” to your mark’s registration. Here’s where preparation really pays off, because carelessly filed trademark applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.

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Building your defenses.

Time to Complete: Ongoing for the Life of the Trademark.

Step 5 is a journey of a thousand miles.

After you have secured your trademark, under US Trademark Law, to keep it and strengthen it you must ‘police it.’ Policing is a fancy way of saying that you can’t just let anyone use your mark, and it involves four activities:


  • monitoring trademark databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a trademark
  • telling the competitor-infringers to stop using your trademark (to ‘cease and desist’)
  • if necessary, litigating to force compliance with the law

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Click the questions for answers

Looking to Locate Your Business in DFW? Here's Why Lake Highlands Is A Great Choice!

Grow Your Business in an around Lake Highlands.

Business owners find that Lake Highlands, Texas is an excellent place to call your company home. A teeming residential hub and a home to Texas Instruments, Lake Highlands is well-located for access to Dallas and its surrounding thriving business areas.  

Looking to put your business in the middle of the action?  Lake Highlands’ residential neighborhoods were built in the mid to late 20th century at a nexus of highways and light rail connections that crisscross the center of the wealthiest and most active business areas in the Dallas-Fort Worth Metroplex.   And, in case you’ve missed the news, DFW is one of the fastest growing areas of the United States both in terms of population and the economy with 25 Fortune 500 companies in the DFW area as of 2019.  

With these advantages, it is not surprising to learn that Lake Highlands is near major North Dallas business areas that are home to many global corporations. Business areas include: 

The Platinum Corridor

Preston Center

Telecom Center

Want Help Growing Your Business? These Organizations Can Help!

Growing a Business in and around Lake Highlands

Centrally located in proximity to residential and corporate centers, Lake Highlands also is a great place for small- and medium-sized enterprises (SME) to do business, some of which are:

Vector Brewing

Life Benefits

20 Feet Seafood Joint

Lake Highlands also supports its own relatively new Chamber, an independent business association to support the growth and visibility of local businesses. 

Does Lake Highlands Have Access to World-Class Universities? You Bet!

Higher and Executive Education near Lake Highlands

Main campuses of both Southern Methodist University at University Park and the University of Texas Dallas in Richardson are adjacent to Lake Highlands with easy road and rail access. While SMU is well known throughout Texas, the University of Texas Dallas offers world-class business management education available through the Naveen Jindal School of Management. UTD also is home to a tech incubator and frequently hosts special events for inventors and entrepreneurs where you can find sharp talent for your expansion, research and development efforts.

These programs in particular may be of interest to you as an entrepreneur: 

  • University of Texas Dallas Certificate of Management
  • University of Texas Dallas Innovation Entrepreneurship Certificate
  • University of Texas Dallas Executive Product Lifecycle and Supply Chain Management


Lake Highlands Not a Boring Suburb! Enjoy Sailing, Kayaking, Camping, Hiking, Bicycling and Access to Top Healthcare Providers

Lifestyle and Nature in Lake Highlands 

When you have a great location for business like Dallas, expect good neighborhoods and schools to follow. Lake Highlands is a cluster of neighborhood developments known for its good school system served by the Richardson Independent School District. Lake Highlands was named for its water features especially White Rock Lake where visitors enjoy sailing, kayaking and camping as well as hiking and bicycling on its nearby trails.

Lake Highland residents have access to top Dallas area healthcare providers including nearby Baylor University Medical Center and Parkland Health and Hospital System.

Thrasher Trademark Law Can Secure Your Business and Brand in Lake Highlands, Texas

Trademark attorney Steven Thrasher has been serving Lake Highlands from his nearby hometown of Richardson since 2002. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. If you’re looking for a “trademark lawyer near me”, give us a call.  In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements. 

Serving clients at Lake Highlands, TX.



We Stop The Competition From
Raiding Your Business.


We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process.