We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
Trademark Portfolio Management
Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
Trademark Enforcement: Notices and Cease and Desist
Trademark Enforcement: Notices and Cease and Desist So what can you do if you discover that someone is stealing your customers by using your...
Shopify Brand/ Trademark Strategy
Shopify Brand/ Trademark StrategyIf you sell on Shopify, you must have a Shopify Brand Strategy, and the Shopify Brand Strategy is all about the...
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Looking to Locate Your Business in TX? Here's Why Live Oak Is A Great Choice!
Grow Your Business in Live Oak, Texas
Live Oak is proud of being a tiny town in a very big metropolitan area, and it wants to attract new businesses that build its part of the neighborhood. As a town of 13,000 in the 2.5 million-person San Antonio-New Braunfels metropolitan area, Live Oak is looking to attract outside investment to expand and improve its industrial and residential base. So, if you are looking for a place where you can live and set up shop, Live Oak wants to talk to you.
With grants, tax abatements and other incentives, Live Oak can give a financial leg up to your fledgling business. Live Oak is near Randolph Air Force Base, contributing to the strong military presence in the region which provides stability and an able workforce.
As part of the San Antonio metropolitan area, Live Oak well-connected to Austin, Houston and Dallas-Fort Worth as part of the Texas Triangle with major highways facilitating transportation among the 5 cities. Major railroads service San Antonio with two Amtrak passenger lines coming through and the Union Pacific Railroad moving freight throughout the continent through San Antonio’s intermodal station. The San Antonio International Airport is a commercial airport with 11 airlines connecting with 42 destinations.
Want Help Growing Your Business? These Organizations Can Help!
Businesses in Live Oak are Part of the San Antonio Area Boom
If your business caters to large corporations, San Antonio has a strong international business climate with an industrial and military presence anchored by Fortune 500 companies alongside Fort Sam Houston and Lackland Air Force Base. The San Antonio metropolitan area is home to six Fortune 500 companies who have corporate or regional headquarters in the city. In addition to Boeing and Toyota, other major corporations in the metropolitan area are:
Rush Enterprises
Valero Energy
USAA
CST Brands
Harte-Hanks
Be Part of Live Oak’s Business Growth
Live Oak has incentives that you can check out as you look at your business needs. You have retail space opportunities in the Live Oak town center, the Village Oaks shopping center or the Gateway Plaza. There is also plenty of land to develop for office and industrial uses. While in Live Oak, you can check out businesses you may want to patronize:
Laser Legends
Professional Turf Products
Entourage Consulting
Biff Buzby’s Burgers
Picosito’s Mexican Cuisine
Does Live Oak Have Access to World-Class Universities? You Bet!
- Live Oak Shares San Antonio Academics
Live Oak is a stone’s throw from the many colleges and universities in the San Antonio region where higher education awaits you and your employees. Whether you are looking to advance your own education in business or send your managers for more training, you have excellent options.
The University of Texas at San Antonio School of Business has a broad range of executive education with 21-month degreed programs or customized workshops and bootcamps to meet your particular needs. One of the other big universities in town is Texas A&M University in San Antonio offering advanced degrees in MBAs, computer science and accounting. Other universities include:
- University of the Incarnate Word
- Palo Alto College
- Our Lady of the Lake University
- St. Mary’s University
Live Oak's Not a Boring Suburb! Enjoy These Restaurants, Entertainment, Shopping and World-Class Healthcare Options
Things to Do: Live Oak Restaurants, Entertainment, Shopping and San Antonio
For a quick night out close to home, Live Oak has a variety of restaurants and entertainment options for movies and shopping. With San Antonio only 15 miles away, you can also enjoy the famous River Walk, the NBA’s San Antonio Spurs and the Alamo. Other family entertainment includes day trips to Sea World San Antonio. If you are a foodie, San Antonio is one of only 26 cities named by UNESCO as a “City of Creativity for Gastronomy”.
As for world class healthcare, San Antonio has research, teaching and hospital facilities at the University of Texas Health Science Center at San Antonio where you, your family and your employees will have ample healthcare options. Several community and emergency hospitals are near Live Oak, as well.
Thrasher Trademark Law Can Secure Your Business and Brand in Live Oak, TX
As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law and serving clients in and around San Antonio for nearly 20 years. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.