We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
Trademark Portfolio Management
Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
Trademark Enforcement: Notices and Cease and Desist
Trademark Enforcement: Notices and Cease and Desist So what can you do if you discover that someone is stealing your customers by using your...
Shopify Brand/ Trademark Strategy
Shopify Brand/ Trademark StrategyIf you sell on Shopify, you must have a Shopify Brand Strategy, and the Shopify Brand Strategy is all about the...
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Looking to Locate Your Business in Texas? Here's Why New Braunfels Is A Great Choice!
Grow Your Business in New Braunfels, Texas
In 2015, New Braunfels was named the second fastest growing city in the U.S. with a population of 50,000 or more. Since 2000, the population has more than doubled from 36,000 to 85,000 making it a place to get in while it’s hot. As the second largest town in the 2.5 million-person San Antonio-New Braunfels metropolitan area, New Braunfels is contributing to the growth of the booming San Antonio region.
For anyone with a retail or professional business looking for an interesting cultural ambiance, New Braunfels could be a great site for your new enterprise. New Braunfels’ downtown, the Gruene Historical District, retains the German business roots of the region where today a lively entertainment scene attracts locals and tourists.
In the San Antonio metropolitan area, you are well-connected to Austin, Houston and Dallas-Fort Worth as part of the Texas Triangle with major highways facilitating transportation among the 5 cities. Major railroads service San Antonio with two Amtrak passenger lines coming through and the Union Pacific Railroad moving freight throughout the continent through San Antonio’s intermodal station. The San Antonio International Airport is a commercial airport with 11 airlines connecting with 42 destinations. Locally, the New Braunfels Regional Airport is a general aviation facility where you can base private aircraft for your business or personal use.
The New Braunfels Boom
While San Antonio is a big city with an international flair and a strong industrial and military presence, New Braunfels has some local businesses with national reach. The country’s largest commercial vehicle dealer, Rush Enterprises, is headquartered in New Braunfels along with a growing list of smaller, industrial and technical businesses.
If your business caters to multinationals, the San Antonio-New Braunfels area is home to six Fortune 500 companies including Boeing and Toyota. Some of the major corporations in the metropolitan area are:
Valero Energy
USAA
CST Brands
Harte-Hanks
Cemex
Want Help Growing Your Business? These Organizations Can Help!
Site Your Niche Business in New Braunfels, TX
Schlitterbahn is both one of the region’s family park attractions and a major employer in New Braunfels. In addition to an historic downtown area, New Braunfels is stretching out into industrial and office space. For those occasional larger meetings, the New Braunfels Convention Center can hold meetings and events for up to 1000 people. If you need help imagining your place in New Braunfels, the city planners offer the Envision New Braunfels report where you can get the details of what the future looks like.
Connect with other business owners at the New Braunfels Chamber for networking and development opportunities for you and your employees. Here are a few of the businesses you may want to patronize in New Braunfels:
Colorado Materials
HD Supply
Checks in the Mail
Gristmill River Restaurant and Bar
Cool Concepts
Does New Braunfels Have Access to World-Class Universities? You Bet!
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New Braunfels Metro’s Educational Opportunities
In New Braunfels, you are adjacent to San Antonio’s higher educational options for you and your employees. Whether you are looking to advance your own education in business or send your managers for more training, you have excellent options. The University of Texas at San Antonio School of Business has a broad range of executive education with 21-month degreed programs or customized workshops and bootcamps to meet your particular needs. One of the other big universities in town is Texas A&M University in San Antonio offering advanced degrees in MBAs, computer science and accounting.
Other universities include:
- University of the Incarnate Word
- Palo Alto College
- Our Lady of the Lake University
- St. Mary’s University
New Braunfel's Not a Boring Suburb! Enjoy These Water Park, Golf Course, Entertainment and World Class Healthcare Options:
Things to Do: New Braunfels’ German Culture
New Braunfels has never wandered far from its German roots. The Gruene Historical District has eateries and shops that have preserved the ambiance of the early days. And for a little Texas history mixed with a night on the town, visit Gruene Hall, the oldest dance hall in Texas. If you need to keep the kids entertained, visit the Schlitterbahn water park. The town also sponsors events such as a German wurst fest and wassail fest, and it manages a system of parks including a golf course.
As for world-class healthcare, San Antonio has research, teaching, and hospital facilities at the University of Texas Health Science Center at San Antonio where you, your family, and your employees will have ample healthcare options. Closer to home, the Christus Santa Rosa Hospital provides healthcare in New Braunfels.
Thrasher Trademark Law Can Secure Your Business and Brand in New Braunfels, TX
As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law and serving clients in and around San Antonio for nearly 20 years. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.