We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process. Newark Trademark Attorneys
We Stop The Competition
From Raiding Your Business.
logo

Our Job for You

Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.

The Good News: your customers notice.

The Bad News is that your competition notices, too, and tries to steal your customers away.

We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.

What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management

What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management

Our Exclusive Trademark System

Educate, Evaluate & Equip

  • Fast Processing
  • Confidential Pre-Search Interview Helps Prevent Missteps
  • Easy to Follow Classes Mean You’ll Understand Every Step
  • Action-Sheets and Checklists
  • Federal Trademark Search
  • State Trademark Search
  • Common Law Trademark Search
  • Domain and Social Media Search
  • Attorney Consultation / Strategy Session
  • Trademark Application Process Budgeting
  • Application Status Monitoring
  • Status Updates
  • It Only Takes 5 Minutes to Get Started
  • If We Can’t Help You Get Your Money Back

STEP #1: Educate & Enroll

Free and No Obligation.

Let's get on the same page.

Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.

First we learn about you, your business and the goals you have for your brand. Second, you’ll learn about the registration process via our proprietary video library and Action-Sheets.

STEP #2 Evaluate

Trademark searches empower us to craft a smart plan.

Time to Complete: 2-7 Days.

Second, we cut through the lawyer-speak and outline your options in plain English.

When finished, you will have explored what we call “the Two Big Questions”:

1. Can You Even Use It? and

2. Can You Own the Rights to It?

More importantly, you’ll have a plan you have confidence in.

STEP #3: Equip

Putting your plan into action.

Time to Complete: 2+ Days.

We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your applications are pending.

STEP #4: Examine

The Trademark Office and the Public scrutinize your Application.

Time to Complete: 9 - 24 Months.

It begins with an Office Examination by an Examining Attorney (the “EA”). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.

Next, the public has the opportunity to examine your mark by registering “Opposition” to your mark’s registration. Here’s where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy...and expensive.

STEP #5: Enforce

Building your defenses.

Time to Complete: Ongoing for the Life of the Registration.

Step 5 is a journey of a thousand miles.

After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must ‘police it.’ Policing is a fancy way of saying that you can’t just let anyone use your mark, and it involves four activities:

  • monitoring databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a registered mark
  • telling the competitor-infringers to stop using your mark (to ‘cease and desist’)
  • if necessary, litigating to force compliance with the law

My Story

I Have Over 15 Years of Experience in the Trademark Industry

Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.

What our clients ARE saying

As a new solopreneur, navigating last-minute legal issues is stressful! Steven expertly assisted me,
and I give him my absolute highest recommendation.
Rarely, if ever, do I find a knowledgable lawyer who is also a consummate and successful business professional.
Steven’s both, and speaks ‘plain English’!

Ellin Sidell

Coach/Consultant

A troll tried to hold my now Wall-Street Journal best-seller “You Are The Brand” hostage — the week before it published.
Fortunately, long before that happened, Steve designed & guided me through a plan.
When the attack came he was able to instantly stop the harassment. My book published on time and without a slap-down.
It was like watching legal-judo!

Mike Kim

“You Are the Brand”

The best money I’ve ever invested!

Jim Benge

Dallas Angel Investor & “Proud Shark”

We Stop The Competition From Raiding Your Business.

We Register, Enforce and Defend Your Trademarks with Our Exclusive Trademark Process.

Recent Blog Posts

Advice on full range of corporate law matters

Q&A

Click the questions for answers

No Q&A Content Available.
No Q&A Content Available.
No Q&A Content Available.
No Q&A Content Available.

Thrasher Trademark Law Can Secure Your Business and Brand in Newark, New Jersey

At Trademark Law USA Newark, we truly understand the crucial role that trademarks play for businesses. A trademark holds immense value and goes far beyond being a mere symbol; it serves as the cornerstone of brand identity and recognition. Allow me to explain why it is an absolutely vital step for businesses aiming for long term success.

1. Building Brand Recognition and Trust; One of the key advantages of having a trademark is that it allows you to establish a unique identity for your business. When your trademark is well designed and easily recognizable, customers can effortlessly associate your products or services with your brand.

2. Legal Protection and Exclusive Rights; Registering a trademark grants you exclusive rights to use that mark in connection with your goods or services within the registered territory. This legal protection acts as a shield against potential infringers, counterfeiters or competitors who might attempt to exploit the success of your brand. Trademarks serve as a powerful deterrent, preventing others from adopting similar marks that could confuse consumers.

3. National and International Expansion Opportunities; With a registered trademark, your business gains the ability to expand both nationally and internationally. By safeguarding your mark in different jurisdictions, you create a solid foundation for growth beyond just your local market.

4. Asset Value and Brand Equity;
Trademarks hold significant value as assets for businesses and their worth can increase over time as the brand grows and gains recognition. In situations such as mergers, acquisitions or business sales, having a registered trademark adds substantial value to your company. Trademarks also offer opportunities for licensing or franchising, which can generate additional streams of revenue.

• Incontestable Rights; After continuous use and registration for a certain period, trademarks can attain the status of being “incontestable.” This means that the validity of your trademark is unquestionable, providing it with stronger legal protection and making it more challenging for others to challenge its ownership.

• Protection Against Domain Name Issues; Registering a trademark proves extremely valuable when resolving domain name disputes. If someone else registers a domain name that infringes upon your trademark, you have legal options to regain control through established domain dispute resolution mechanisms.

• Maintaining Competitive Advantage; A trademark helps fortify your businesss market position by preventing competitors from diluting your brand or capitalizing on your reputation. Robust trademark protection allows you to confidently invest in marketing and brand development without worrying about losing market impact due to dilution.

• Enhancing Business Value; Ultimately, the strength and recognition of a brand play a critical role in assessing the long term success of a business. Having a registered trademark showcases professionalism and commitment to upholding the integrity of your brand.
Investors and potential partners are more likely to be attracted to a business that has a strong and well protected brand.

• Protection for Design and Innovation; Trademarks go beyond just words or logos; they can also cover product designs and packaging. By registering your product designs as trademarks, you can safeguard your unique and innovative designs from imitators, ensuring that you benefit from your own creativity.

• Peace of Mind; Having a registered trademark provides peace of mind for business owners. It allows you to concentrate on building and expanding your business without constantly worrying about others infringing upon your intellectual property rights.

If you are looking for a Newark trademark attorney, we are here to help.