We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process. Plano Trademark Attorneys
We Stop The Competition
From Raiding Your Business.
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Our Job for You

Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.

The Good News: your customers notice.

The Bad News is that your competition notices, too, and tries to steal your customers away.

We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.

What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management

What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management

Our Exclusive Trademark System

Educate, Evaluate & Equip

  • Fast Processing
  • Confidential Pre-Search Interview Helps Prevent Missteps
  • Easy to Follow Classes Mean You’ll Understand Every Step
  • Action-Sheets and Checklists
  • Federal Trademark Search
  • State Trademark Search
  • Common Law Trademark Search
  • Domain and Social Media Search
  • Attorney Consultation / Strategy Session
  • Trademark Application Process Budgeting
  • Application Status Monitoring
  • Status Updates
  • It Only Takes 5 Minutes to Get Started
  • If We Can’t Help You Get Your Money Back

STEP #1: Educate & Enroll

Free and No Obligation.

Let's get on the same page.

Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.

First we learn about you, your business and the goals you have for your brand. Second, you’ll learn about the registration process via our proprietary video library and Action-Sheets.

STEP #2 Evaluate

Trademark searches empower us to craft a smart plan.

Time to Complete: 2-7 Days.

Second, we cut through the lawyer-speak and outline your options in plain English.

When finished, you will have explored what we call “the Two Big Questions”:

1. Can You Even Use It? and

2. Can You Own the Rights to It?

More importantly, you’ll have a plan you have confidence in.

STEP #3: Equip

Putting your plan into action.

Time to Complete: 2+ Days.

We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your applications are pending.

STEP #4: Examine

The Trademark Office and the Public scrutinize your Application.

Time to Complete: 9 - 24 Months.

It begins with an Office Examination by an Examining Attorney (the “EA”). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.

Next, the public has the opportunity to examine your mark by registering “Opposition” to your mark’s registration. Here’s where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy...and expensive.

STEP #5: Enforce

Building your defenses.

Time to Complete: Ongoing for the Life of the Registration.

Step 5 is a journey of a thousand miles.

After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must ‘police it.’ Policing is a fancy way of saying that you can’t just let anyone use your mark, and it involves four activities:

  • monitoring databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a registered mark
  • telling the competitor-infringers to stop using your mark (to ‘cease and desist’)
  • if necessary, litigating to force compliance with the law

My Story

I Have Over 15 Years of Experience in the Trademark Industry

Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.

What our clients ARE saying

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Larry Davis

Lucid Dog SEO

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Lisa Chen

ABC Company

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JT Moore

Killer Productions

We Stop The Competition From Raiding Your Business.

We Register, Enforce and Defend Your Trademarks with Our Exclusive Trademark Process.

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Looking to Locate Your Business in DFW? Here's Why Plano Is A Great Choice!

Grow Your Business in Historic Plano.

Business owners find that historic Plano, Texas is a great place to call your company home. With a vibrant business community, Plano offers a rich cultural heritage and boasts highly-educated technology workers as part of the Dallas-Fort Worth Metroplex. Plano was named the third best place to live in America by Money Magazine in 2016, and stands out as a world-class location to live and to grow your business. 

Looking to put your business in the middle of the action? Plano is just north of the Dallas Fort-Worth Telecom Corridor® and east of the 5-Billion Dollar Mile.  DFW is one of the fastest growing areas of the United States both in terms of population and the economy with 25 Fortune 500 companies in the DFW area as of 2019.

Plano’s business community is built on the backbone of a range of technology, aerospace, defense, consumer and electronics multinational corporations, including: 

General Dynamics

Peloton

Samsung

World Ventures

Wipro

Want Help Growing Your Business? These Organizations Can Help!

Growing a Business in Plano

With a pro-business city government, Plano also is a great place for small- and medium-sized enterprises (SME) such as 

Roland Technology Group

Critical Start

Visual BI 

Pelitas

European Wax Center

Plano’s Economic Development initiative actively recruits and assists businesses for expansion and relocation in Plano. Additionally, the Plano Chamber of Commerce is one an active chapter of the Chambers of Commerce nationally, here to support local businesses, their interests and their visibility in the community. 

Does Plano Have Access to World-Class Universities? You Bet!
  • Executive Education and Workforce Development Support in PlanoThe Cox School of Business Executive Education program in Plano is a world-class program where your management team can gain skills to align your business internally, advance strategic initiatives for growth and meet unique business challenges in today’s evolving economic climate. Collin College’s Center for Workforce and Economic Development  located in Plano offers an array of programs for skills-based training funded by grants. Collin College’s CWED provides strategic planning, partnerships, and training that supports local business growth to ensure the workforce is prepared to meet the needs of its strong and growing employer base. Nearby, at the University of Texas Dallas, world-class business management education is available through the Naveen Jindal School of Management. UTD also is home to a tech incubator and frequently hosts special events for inventors and entrepreneurs where you can find sharp talent for your expansion, research and development efforts.

    These programs in particular may be of interest to you as an entrepreneur: 

    • University of Texas Dallas Certificate of Management
    • University of Texas Dallas Innovation Entrepreneurship Certificate
    • University of Texas Dallas Executive Product Lifecycle and Supply Chain Management
Plano's Not a Boring Suburb! Enjoy These Museums, Music, Boutiques, Stores and Top Healthcare Options

Arts, Music and Culture in Plano

When you have a great place for business, expect arts, music, and culture to follow. Plano’s rich history is celebrated at the Interurban Museum, a collaboration between the City of Plano and the Plano Conservancy. Plano also has the lively Downtown Plano Arts District  located in the original historic downtown featuring music, antique stores, boutiques and painting talent.

People in Plano also can access top healthcare with the Baylor Scott & White Medical Center, a full-service provider, ranked the top hospital in Collin County by U.S. News and World Report and the 2014 recipient of the prestigious Press Ganey Guardian of Excellence Award. 

Thrasher Trademark Law Can Secure Your Business and Brand in Plano, Texas

As a trademark attorney who called Plano, Texas home for over a year, Steven Thrasher has been practicing trademark law in Plano and the surrounding area since 2002. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.