We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
Trademark Portfolio Management
Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
Trademark Enforcement: Notices and Cease and Desist
Trademark Enforcement: Notices and Cease and Desist So what can you do if you discover that someone is stealing your customers by using your...
Shopify Brand/ Trademark Strategy
Shopify Brand/ Trademark StrategyIf you sell on Shopify, you must have a Shopify Brand Strategy, and the Shopify Brand Strategy is all about the...
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Grow Your Business in Richardson.
Business owners find Richardson, Texas is just about the best place to call your company home. With a vibrant business community, Richardson offers boasts the highest concentration of technology workers in the Dallas-Fort Worth Metroplex. Richardson stands out as a friendly and affordable place to live and grow your business.
Looking to put your business in the middle of the action? Richardson is in the heart of the Dallas Fort-Worth Telecom Corridor®. DFW is one of the fastest growing areas of the United States both in terms of population and the economy with 25 Fortune 500 companies in the DFW area as of 2019.
Richardson’s business community is built on the backbone of technology, data and telecommunications services industries, including internationally known powerhouses such as:
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Want Help Growing Your Business? These Organizations Can Help!
Growing Your Business in Richardson
With a pro-business city government, Richardson also is a great place for small and medium-sized enterprises (SME); here are some SMEs that call Richardson home and which you may want to do business with to support your local community:
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Richardson’s Economic Development Partnership actively recruits and assists businesses for expansion in Richardson. Additionally, the Richardson Chamber of Commerce is known as one of the strongest Chambers of Commerce nationally, here to support local businesses, their interests and their visibility in the community.
Does Richardson Have Access to World-Class Universities? You Bet!
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These programs in particular may be of interest to you as an entrepreneur:
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Richardson's Not a Boring Suburb! Enjoy Music, Arts, Sports and Top Healthcare Options:
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Arts, Music, Sports and Life in Richardson
When you have a great place for business, expect arts, music, sports and healthcare to follow. Richardson plays host to nationally recognized festivals such as the Cottonwood Art Festival and the Richardson Wildflower Arts and Music Festival featuring major music, sculpture, and painting talent.
People in Richardson also can access top healthcare with Methodist Richardson Health System, a full-service provider and one of the few nationwide to receive the prestigious Magnet designation and the Texas Award for Performance Excellence. Also in nearby Dallas, UT Southwestern Medical Center has been recognized by U.S. News & World Report as a best regional hospital for the past 3 years in a row from 2017-2018 through 2019-2020, and has a clinical presence in Richardson/Plano.
Thrasher Trademark Law Can Secure Your Business and Brand in Richardson, Texas
As a trademark attorney who calls Richardson, Texas his adopted hometown, Steven Thrasher has been practicing trademark law in Richardson since 2002. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.