We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process. Salt Lake City Trademark Attorneys
We Stop The Competition
From Raiding Your Business.
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Our Job for You

Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.

The Good News: your customers notice.

The Bad News is that your competition notices, too, and tries to steal your customers away.

We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.

What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management

What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management

Our Exclusive Trademark System

Educate, Evaluate & Equip

  • Fast Processing
  • Confidential Pre-Search Interview Helps Prevent Missteps
  • Easy to Follow Classes Mean You’ll Understand Every Step
  • Action-Sheets and Checklists
  • Federal Trademark Search
  • State Trademark Search
  • Common Law Trademark Search
  • Domain and Social Media Search
  • Attorney Consultation / Strategy Session
  • Trademark Application Process Budgeting
  • Application Status Monitoring
  • Status Updates
  • It Only Takes 5 Minutes to Get Started
  • If We Can’t Help You Get Your Money Back

STEP #1: Educate & Enroll

Free and No Obligation.

Let's get on the same page.

Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.

First we learn about you, your business and the goals you have for your brand. Second, you’ll learn about the registration process via our proprietary video library and Action-Sheets.

STEP #2 Evaluate

Trademark searches empower us to craft a smart plan.

Time to Complete: 2-7 Days.

Second, we cut through the lawyer-speak and outline your options in plain English.

When finished, you will have explored what we call “the Two Big Questions”:

1. Can You Even Use It? and

2. Can You Own the Rights to It?

More importantly, you’ll have a plan you have confidence in.

STEP #3: Equip

Putting your plan into action.

Time to Complete: 2+ Days.

We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your applications are pending.

STEP #4: Examine

The Trademark Office and the Public scrutinize your Application.

Time to Complete: 9 - 24 Months.

It begins with an Office Examination by an Examining Attorney (the “EA”). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.

Next, the public has the opportunity to examine your mark by registering “Opposition” to your mark’s registration. Here’s where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy...and expensive.

STEP #5: Enforce

Building your defenses.

Time to Complete: Ongoing for the Life of the Registration.

Step 5 is a journey of a thousand miles.

After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must ‘police it.’ Policing is a fancy way of saying that you can’t just let anyone use your mark, and it involves four activities:

  • monitoring databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a registered mark
  • telling the competitor-infringers to stop using your mark (to ‘cease and desist’)
  • if necessary, litigating to force compliance with the law

My Story

I Have Over 15 Years of Experience in the Trademark Industry

Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.

What our clients ARE saying

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Larry Davis

Lucid Dog SEO

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Lisa Chen

ABC Company

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JT Moore

Killer Productions

We Stop The Competition From Raiding Your Business.

We Register, Enforce and Defend Your Trademarks with Our Exclusive Trademark Process.

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Grow Your Business in Allen.

Business owners find that Allen, Texas (and including adjacent Fairview, Texas) is a welcoming place to call your company home. Allen received elite recognition for its outstanding Parks and Recreation department in 2019 by the Commission for the Accreditation of Parks and Recreation Services. Meanwhile, Allen’s office and Watters Creek Convention Center space provides a great place to grow your business in places like Monarch City, a planned mixed-use development for retail, residential and hospitality properties within walking distance of Allen’s trails, water features and other amenities. Looking to put your business in the middle of the action?  Allen enjoys a location as part of the one of the wealthiest and most active business areas in the country, the Dallas-Fort Worth Metroplex.   In case you’ve missed the news, DFW is one of the fastest growing areas of the United States both in terms of population and the economy with 25 Fortune 500 companies in the DFW area as of 2019.   Leveraging these advantages, Allen is home to several global corporations in data, telecommunications and more including:  Experian Kone Epiroc Frontier Communications Netscout

Want Help Growing Your Business? These Organizations Can Help!

Growing a Business in Allen

 With a pro-business city government, Allen also is a great place for small- and medium-sized enterprises (SME) to do business, such as: Cytracom Monkey Sports Credit Union of Texas Mayan Technologies Outerbridge Industries Allen’s Economic Development Corporation actively recruits and assists businesses for expansion and relocation in Allen. Additionally, Allen’s businesses can join the Allen-Fairview Chamber of Commerce, a chapter of the Chambers of Commerce nationally which supports the interest of and increases the visibility of businesses in these communities. 

Does Allen Have Access to World-Class Universities? You Bet!
Allen's Not a Boring Suburb! Enjoy These Parks, Orchestra and Healthcare Options:

When you have a great location for business, expect a lovely living environment to follow. In addition to enjoying Allen’s award-winning Parks and Recreation facilities, residents can participate in the Allen Arts Alliance encompassing the Allen Philharmonic Orchestra and Symphony Chorus, the Allen Civic Ballet, the Allen Community Band and more. Allen’s residents have access to a comprehensive range of healthcare providers including the Methodist Allen Surgery Center, in addition to top Dallas area health systems including nearby Baylor University Medical Center and Parkland Health and Hospital System.  

Thrasher Trademark Law Can Secure Your Business and Brand in Allen, Texas

Trademark attorney Steven Thrasher has been serving Allen and the surrounding Dallas-Fort Worth area since 2002, and for over two years called Allen his home. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. If you’re looking for a “trademark lawyer near me”, give us a call. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements