We Stop The Competition
From Raiding Your Business.
Our Job for You
Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.
The Good News: your customers notice.
The Bad News is that your competition notices, too, and tries to steal your customers away.
We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
What You Need
We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:
- Trademark and Branding Strategy
- Trademark Searches (Availability)
- Freedom to Use (Clearance) Opinions
- Trademark Applications
- Office Action Responses
- Statement of Use Filings
- Trademark Renewal
- Trademark Monitoring and Policing
- Trademark Assignments and Recording Change of Trademark Ownership
- Trademark Portfolio Management
- Trademark Opposition
- Trademark Cancellation
- Amazon Brand Management
- Shopify Brand Management
Our Exclusive Trademark System
Educate, Evaluate & Equip
- Fast Processing
- Confidential Pre-Search Interview Helps Prevent Missteps
- Easy to Follow Classes Mean You’ll Understand Every Step
- Action-Sheets and Checklists
- Federal Trademark Search
- State Trademark Search
- Common Law Trademark Search
- Domain and Social Media Search
- Attorney Consultation / Strategy Session
- Trademark Application Process Budgeting
- Application Status Monitoring
- Status Updates
- It Only Takes 5 Minutes to Get Started
- If We Can’t Help You Get Your Money Back
STEP #1: Educate & Enroll
Free and No Obligation.
Let's get on the same page.
Time to Complete: Less than 1 Minute.
Just like your customers, your brand also has unique needs. After enrolling, we educate each other.
First we learn about you, your business and the goals you have for your brand. Second, you'll learn about the registration process via our proprietary video library and Action-Sheets.
STEP #2 Evaluate
Trademark searches empower us to craft a smart plan.
Time to Complete: 2-7 Days.
Second, we cut-through the lawyer-speak and outline your options in plain English.
When finished, you will have explored what we call "the Two Big Questions":
1. Can You Even Use It? and
2. Can You Own the Rights to It?
More importantly, you'll have a plan you have confidence in.
STEP #3: Equip
Putting your plan into action.
Time to Complete: 2+ Days.
We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.
When complete, your applications are pending.
STEP #4: Examine
The Trademark Office and the Public scrutinize your Application.
Time to Complete: 9 - 24 Months.
It begins with an Office Examination by an Examining Attorney (the "EA"). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.
Next, the public has the opportunity to examine your mark by registering "Opposition" to your mark's registration. Here's where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy, and expensive.
STEP #5: Enforce
Building your defenses.
Time to Complete: Ongoing for the Life of the Registration.
Step 5 is a journey of a thousand miles.
After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must 'police it.' Policing is a fancy way of saying that you can't just let anyone use your mark, and it involves four activities:
- monitoring databases and the internet to spot potential infringers
- notifying the likely infringers that you have a registered mark
- telling the competitor-infringers to stop using your mark (to 'cease and desist)
- if necessary, litigating to force compliance with the law
My Story
I Have Over 15 Years of Experience in The Industry
Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.
What our clients saying
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Larry Davis
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Lisa Chen
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JT Moore
We Stop The Competition From Raiding Your Business.
We Register, Enforce and Defend Your Trademarks With Our Exclusive Trademark Process.
Recent Blog Posts
Trademark Portfolio Management
Trademark Portfolio ManagementTrademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the...
Trademark Enforcement: Notices and Cease and Desist
Trademark Enforcement: Notices and Cease and Desist So what can you do if you discover that someone is stealing your customers by using your...
Shopify Brand/ Trademark Strategy
Shopify Brand/ Trademark StrategyIf you sell on Shopify, you must have a Shopify Brand Strategy, and the Shopify Brand Strategy is all about the...
San Antonio Trademark Lawyer
At Trademark Law USA in San Antonio, we truly understand the crucial role that trademarks play for businesses. A trademark holds immense value and goes far beyond being a mere symbol; it serves as the cornerstone of brand identity and recognition. Allow me to explain why it is an absolutely vital step for businesses aiming for long term success.
1. Building Brand Recognition and Trust; One of the key advantages of having a trademark is that it allows you to establish a unique identity for your business. When your trademark is well designed and easily recognizable, customers can effortlessly associate your products or services with your brand.
2. Legal Protection and Exclusive Rights; Registering a trademark grants you exclusive rights to use that mark in connection with your goods or services within the registered territory. This legal protection acts as a shield against potential infringers, counterfeiters or competitors who might attempt to exploit the success of your brand. Trademarks serve as a powerful deterrent, preventing others from adopting similar marks that could confuse consumers.
3. National and International Expansion Opportunities; With a registered trademark, your business gains the ability to expand both nationally and internationally. By safeguarding your mark in different jurisdictions, you create a solid foundation for growth beyond just your local market.
4. Asset Value and Brand Equity;
Trademarks hold significant value as assets for businesses and their worth can increase over time as the brand grows and gains recognition. In situations such as mergers, acquisitions or business sales, having a registered trademark adds substantial value to your company. Trademarks also offer opportunities for licensing or franchising, which can generate additional streams of revenue.
• Incontestable Rights; After continuous use and registration for a certain period, trademarks can attain the status of being “incontestable.” This means that the validity of your trademark is unquestionable, providing it with stronger legal protection and making it more challenging for others to challenge its ownership.
• Protection Against Domain Name Issues; Registering a trademark proves extremely valuable when resolving domain name disputes. If someone else registers a domain name that infringes upon your trademark, you have legal options to regain control through established domain dispute resolution mechanisms.
• Maintaining Competitive Advantage; A trademark helps fortify your businesss market position by preventing competitors from diluting your brand or capitalizing on your reputation. Robust trademark protection allows you to confidently invest in marketing and brand development without worrying about losing market impact due to dilution.
• Enhancing Business Value; Ultimately, the strength and recognition of a brand play a critical role in assessing the long term success of a business. Having a registered trademark showcases professionalism and commitment to upholding the integrity of your brand.
Investors and potential partners are more likely to be attracted to a business that has a strong and well protected brand.
• Protection for Design and Innovation; Trademarks go beyond just words or logos; they can also cover product designs and packaging. By registering your product designs as trademarks, you can safeguard your unique and innovative designs from imitators, ensuring that you benefit from your own creativity.
• Peace of Mind; Having a registered trademark provides peace of mind for business owners. It allows you to concentrate on building and expanding your business without constantly worrying about others infringing upon your intellectual property rights.
If you are looking for a San Antonio trademark attorney, we are here to help.
Q&A
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Looking to Locate Your Business in DFW? Here's Why San Antonio Is A Great Choice!
Grow Your Business in San Antonio, Texas
If you are looking for a big city with an international flair and a strong industrial and military presence, San Antonio might be a great fit for your business. The San Antonio metropolitan area has about 2.5 million people so just about any kind of business can find a place to fit in and a market to serve. With Fortune 500 companies alongside Fort Sam Houston and Lackland Air Force Base – to name just a few military installations in the region – it is no wonder that Forbes named it one of the “Best Places for Businesses and Careers”.
When your business is in San Antonio, you are well-connected to the rest of the world. San Antonio is close to Austin, Houston and Dallas-Fort Worth as part of the Texas Triangle with major highways facilitating transportation among the 5 cities. Major railroads service San Antonio with two Amtrak passenger lines coming through and the Union Pacific Railroad moving freight throughout the continent through San Antonio’s intermodal station. The San Antonio International Airport is a commercial airport with 11 airlines connecting with 42 destinations. The Stinson Municipal Airport is the reliever airport for SAT and the second oldest general aviation airport in the United States.
San Antonio is home to six Fortune 500 companies who have corporate or regional headquarters in the city. Other major companies with a presence in the city include Boeing and Toyota. Some of the major corporations in the city are:
Want Help Growing Your Business? These Organizations Can Help!
Join a Vibrant Business Community in Lively San Antonio, TX
San Antonio Economic Development Department is a good place to start your search for the right site for your new business. After you’ve focused your search, sections of the city have dedicated development divisions. The San Antonio Economic Development Foundation can help you sharpen your pencil and make good decisions for you and your enterprise. If you are really new to the entrepreneurial journey, Launch SA is the local launch pad for young entrepreneurs.
As a truly international city, San Antonio’s Chamber of Commerce hosts events that focus on the international scene and is involved in governmental advocacy to make sure your business has a place at the international table.
Does San Antonio Have Access to World-Class Universities? You Bet!
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San Antonio’s Many Academic Options
A big city like San Antonio has a lot of options for higher education for you and your employees. Whether you are looking to advance your own education in business or send your managers for more training, you have excellent options.
The University of Texas at San Antonio School of Business has a broad range of executive education with 21-month degreed programs or customized workshops and bootcamps to meet your particular needs. One of the other big universities in town is Texas A&M University in San Antonio offering advanced degrees in MBAs, computer science and accounting. Other universities include:
San Antonio's Not a Boring Suburb! Enjoy The Famous River Walk, The Spurs, Restaurants, and World-Class Healthcare Options:
Life in San Antonio is More Than the River Walk, the Spurs… Much More!
When you think of San Antonio, many people conjure visions of the famous River Walk. Or sports fans might immediately think of the NBA’s San Antonio Spurs. Oh, of course, and “Remember the Alamo” for history buffs. Yes, those are some of the highlights of life in San Antonio, but think gastronomy (food, yep, it’s got major chops in the restaurant world as one of only 26 cities named by UNESCO as a “City of Creativity for Gastronomy”), art and rodeos, too. Okay, now you’ve got the idea. There is something for everyone, from high culture buffs to outdoorsy folks and everyone in between. Because San Antonio is on the southern edge of Texas Hill County, more Texas history is a stone’s throw away where you can visit President Lyndon Baines Johnson’s birthplace or enjoy the Hill Country’s many natural amenities including Lady Bird Lake.
As for world class healthcare, this major city has research, teaching and hospital facilities at the University of Texas Health Science Center at San Antonio where you, your family and your employees will have ample healthcare options.
Thrasher Trademark Law Can Secure Your Business and Brand in San Antonio, TX
As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law and serving clients in and around San Antonio for nearly 20 years. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.