We Register, Enforce and Defend Your Trademarks With The Exclusive E5 Trademark Process. Sugar Land Trademark Attorneys
We Stop The Competition
From Raiding Your Business.
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Our Job for You

Your business is growing — you’ve worked hard to build it. Maybe you’ve already started branding, or perhaps it’s just now crossing your mind.

The Good News: your customers notice.

The Bad News is that your competition notices, too, and tries to steal your customers away.

We are the trademark lawyers who protect your business from your brand’s predators, so you can relax, grow your sales, and expand your revenue.

What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management

What You Need

We provide these U.S. Trademark services to growing businesses and entrepreneurs worldwide:

  • Trademark and Branding Strategy
  • Trademark Searches (Availability)
  • Freedom to Use (Clearance) Opinions
  • Trademark Applications
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Renewal
  • Trademark Monitoring and Policing
  • Trademark Assignments and Recording Change of Trademark Ownership
  • Trademark Portfolio Management
  • Trademark Opposition
  • Trademark Cancellation
  • Amazon Brand Management
  • Shopify Brand Management

Our Exclusive Trademark System

Educate, Evaluate & Equip

  • Fast Processing
  • Confidential Pre-Search Interview Helps Prevent Missteps
  • Easy to Follow Classes Mean You’ll Understand Every Step
  • Action-Sheets and Checklists
  • Federal Trademark Search
  • State Trademark Search
  • Common Law Trademark Search
  • Domain and Social Media Search
  • Attorney Consultation / Strategy Session
  • Trademark Application Process Budgeting
  • Application Status Monitoring
  • Status Updates
  • It Only Takes 5 Minutes to Get Started
  • If We Can’t Help You Get Your Money Back

STEP #1: Educate & Enroll

Free and No Obligation.

Let's get on the same page.

Time to Complete: Less than 1 Minute.

Just like your customers, your brand also has unique needs. After enrolling, we educate each other.

First we learn about you, your business and the goals you have for your brand. Second, you’ll learn about the registration process via our proprietary video library and Action-Sheets.

STEP #2 Evaluate

Trademark searches empower us to craft a smart plan.

Time to Complete: 2-7 Days.

Second, we cut through the lawyer-speak and outline your options in plain English.

When finished, you will have explored what we call “the Two Big Questions”:

1. Can You Even Use It? and

2. Can You Own the Rights to It?

More importantly, you’ll have a plan you have confidence in.

STEP #3: Equip

Putting your plan into action.

Time to Complete: 2+ Days.

We implement your plan, which typically begins with filing trademark applications. It may also include an Amazon Branding program or Shopify Branding program. If you have immediate needs for enforcement or take-down notices, those start as well.

When complete, your applications are pending.

STEP #4: Examine

The Trademark Office and the Public scrutinize your Application.

Time to Complete: 9 - 24 Months.

It begins with an Office Examination by an Examining Attorney (the “EA”). The EA registers rejections and objections in letters called Office Actions. You must respond to these correctly to keep your application alive. Once (and if) the EA believes that your application is in order, the mark is Published.

Next, the public has the opportunity to examine your mark by registering “Opposition” to your mark’s registration. Here’s where preparation really pays off, because carelessly filed applications can trigger unnecessary Opposition Proceedings, and these proceedings can be lengthy...and expensive.

STEP #5: Enforce

Building your defenses.

Time to Complete: Ongoing for the Life of the Registration.

Step 5 is a journey of a thousand miles.

After you have secured your registration, under US Trademark Law, to keep it and strengthen it you must ‘police it.’ Policing is a fancy way of saying that you can’t just let anyone use your mark, and it involves four activities:

  • monitoring databases and the internet to spot potential infringers
  • notifying the likely infringers that you have a registered mark
  • telling the competitor-infringers to stop using your mark (to ‘cease and desist’)
  • if necessary, litigating to force compliance with the law

My Story

I Have Over 15 Years of Experience in the Trademark Industry

Unlike most attorneys, I’m an entrepreneur — some say a successful entrepreneur. And as much as I enjoy the thought that these colleagues may be right, I certainly wasn’t always a successful entrepreneur. My first shots at starting businesses in college resulted in abandoned patent applications, zero sales and debt (not to mention late homework and shoddy lab assignments). Later, I learned hard lessons as people I trusted blatantly stole my inventions, and suppliers I trusted failed to deliver products. And, through my experience at a large law firm as well as in my own law practice, I’ve seen just about every kind of chicanery imaginable.

What our clients ARE saying

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Larry Davis

Lucid Dog SEO

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Lisa Chen

ABC Company

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JT Moore

Killer Productions

We Stop The Competition From Raiding Your Business.

We Register, Enforce and Defend Your Trademarks with Our Exclusive Trademark Process.

Recent Blog Posts

Advice on full range of corporate law matters

Sugar Land Trademark Lawyer

At Trademark Law USA in Sugar Land, we truly understand the crucial role that trademarks play for businesses. A trademark holds immense value and goes far beyond being a mere symbol; it serves as the cornerstone of brand identity and recognition. Allow me to explain why it is an absolutely vital step for businesses aiming for long term success.

1. Building Brand Recognition and Trust; One of the key advantages of having a trademark is that it allows you to establish a unique identity for your business. When your trademark is well designed and easily recognizable, customers can effortlessly associate your products or services with your brand.

2. Legal Protection and Exclusive Rights; Registering a trademark grants you exclusive rights to use that mark in connection with your goods or services within the registered territory. This legal protection acts as a shield against potential infringers, counterfeiters or competitors who might attempt to exploit the success of your brand. Trademarks serve as a powerful deterrent, preventing others from adopting similar marks that could confuse consumers.

3. National and International Expansion Opportunities; With a registered trademark, your business gains the ability to expand both nationally and internationally. By safeguarding your mark in different jurisdictions, you create a solid foundation for growth beyond just your local market.

4. Asset Value and Brand Equity;
Trademarks hold significant value as assets for businesses and their worth can increase over time as the brand grows and gains recognition. In situations such as mergers, acquisitions or business sales, having a registered trademark adds substantial value to your company. Trademarks also offer opportunities for licensing or franchising, which can generate additional streams of revenue.

• Incontestable Rights; After continuous use and registration for a certain period, trademarks can attain the status of being “incontestable.” This means that the validity of your trademark is unquestionable, providing it with stronger legal protection and making it more challenging for others to challenge its ownership.

• Protection Against Domain Name Issues; Registering a trademark proves extremely valuable when resolving domain name disputes. If someone else registers a domain name that infringes upon your trademark, you have legal options to regain control through established domain dispute resolution mechanisms.

• Maintaining Competitive Advantage; A trademark helps fortify your businesss market position by preventing competitors from diluting your brand or capitalizing on your reputation. Robust trademark protection allows you to confidently invest in marketing and brand development without worrying about losing market impact due to dilution.

• Enhancing Business Value; Ultimately, the strength and recognition of a brand play a critical role in assessing the long term success of a business. Having a registered trademark showcases professionalism and commitment to upholding the integrity of your brand.
Investors and potential partners are more likely to be attracted to a business that has a strong and well protected brand.

• Protection for Design and Innovation; Trademarks go beyond just words or logos; they can also cover product designs and packaging. By registering your product designs as trademarks, you can safeguard your unique and innovative designs from imitators, ensuring that you benefit from your own creativity.

• Peace of Mind; Having a registered trademark provides peace of mind for business owners. It allows you to concentrate on building and expanding your business without constantly worrying about others infringing upon your intellectual property rights.

If you are looking for a Sugar Land trademark attorney, we are here to help.

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Looking to Locate Your Business in TX? Here's Why Sugar Land Is A Great Choice!

Business is Sweet in Sugar Land, Texas.

When you grow your business in Sugar Land, you have chosen a fast-growing, fast-paced environment that welcomes new entrepreneurs with plenty of opportunity. After all, with a population of seven million, the Houston-Woodland-Sugar Land metropolitan area is the 5th largest MSA in the United States. Your new business would be in what is also the 7th highest grossing area in the country by GDP with $490 billion worth of commerce in 2017. Sugar Land is synonymous with progress, being named one of the top 5 digital cities between 75,000 and 125,000 again in 2019 for the 6th year in a row by the Center for Digital Government

When you live in a prosperous area, you can be one of the boats raised on the economic tides. Should your business serve customers in a face-to-face, bricks-and-mortar style, Sugar Land is a city that stands on its own merit with nearly 120,000 residents for a large local market of upscale customers. Sugar Land also is a corporate stronghold supported with 26 million square feet of commercial space.

For anyone considering the value of living and opening a business that seeks broader markets, Sugar Land offers easy access to Houston to do business. Only 19 miles southwest of Houston, Interstate 69U.S. Highway 59Texas State Highway 6 and U.S. Route 90 run through Sugar Land.  If you use air travel to get around, Sugar Land Airport is a corporate and general aviation airport with U.S. Customs onsite.  For commercial air travel, Houston’s William P. Hobby Airport  (hub for Southwestern Airlines) and the George Bush Intercontinental Airport (hub for United Airlines) are available with direct flights to regional, national and international destinations. 

Corporate Presence in Sugar Land

Sugar Land came by its name honestly. It began as a sugar plantation area which consolidated into the Imperial Sugar Company in 1908 and remained a company town for much for the 20th century; Imperial still has its headquarters in Sugar Land today. In the 21st century, retail, high-tech and manufacturing comprise the bedrock of Sugar Land’s economy.  In addition to the Imperial Sugar Company, other major, multinational corporations have headquarters in the city including: 

Bechtel Equipment Operations

Minute Maid

Schlumberger Oil Field Services

Fluor

Nalco Champion

Texas Instruments

Noble Drilling Services

ABM

Want Help Growing Your Business? These Organizations Can Help!

Doing Business in Sugar Land

The Sugar Land Economic Development council is involved helping businesses find the right site and helping you to investigate incentives that may apply to your business. With retail development and a strong industrial base, the Fort Bend Chamber of Commerce is located in Sugar Land and serves Fort Bend County and environs where local businesspeople from large and small companies network and promote the business climate.  Some small- and medium-sized enterprises where you may want to do business include: 

Consolidated Communications

Primeway Federal Credit Union

Environmental Development Partners

Houston Landscapes Unlimited

HR in Alignment

Does Sugar Land Have Access to World-Class Universities? You Bet!
  • Local Training and Academic Excellence in Sugar Land, TX

    For two-year degrees and technical training for your employees, the Wharton County Junior College serves Sugar Land. The University of Houston- Sugar Land is one of the dominant academic institutions in Houston and maintains a strong presence in the city; the university graduates 12,500 students a year with 80% staying in the Houston area. Also prominent in the Houston area, Rice University is known for outstanding academics.

    In particular, these programs may be of particular interest to you as an entrepreneur: 

    • Rice University Jones Graduate School of Business
    • Rice Alliance for Technology and Entrepreneurship 
Sugar Land's Not a Boring Suburb! Enjoy Golf, Baseball, Concert Hall, Music, Museums and Top Healthcare Options

Things to Do: Sugar Land Activities Close to Home and Beyond

Sugar Land has become a white-collar suburb of many planned residential and mixed-use communities with opportunities for recreation and competitive sports such as golf and baseball. The Smart Financial Center is a large indoor concert hall with plans for a conference center, hotels and residential living. Of course, Houston’s cultural and entertainment riches are easily available to Sugar Land’s residents, with opportunities to enjoy the arts, music, museums at top-drawer venues such as Houston’s Museum District and the Mercedes-Benz Superdome

No need to worry about healthcare for you and your employees with several excellent local options including Methodist Sugar Land HospitalMemorial Hermann Sugar Land and St. Luke’s Hospital Sugar Land.  

Thrasher Trademark Law Can Secure Your Business and Brand in Sugar Land, TX

As a trademark attorney who calls Texas home, Steven Thrasher has been practicing trademark law out of the Dallas-Fort Worth Metro area and serving clients in the Houston area since 2002. In that time, Steve has helped hundreds of entrepreneurs escape the competitive pressures of commodity businesses. In addition to filing trademark applications, Steve solves intellectual property problems related to trademarks, patents, copyrights, and infringements.